How often have you heard the phrase "The American dream of home ownership" or something similar? An article in Forbes makes it clear that the Echo Boomers, the next generation of potential homebuyers, sees things differently.
I've talked before about what I saw in this group: closer ties to friends, preference for experiences over stuff and more ecologically conscience. They seem, in short, unlikely candidates for life in the suburbs, long commutes and trophy McMansions.
They are sure to change the future of the housing market.