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2011-04-25 09:40:43

Why realtors should use list building software to generate real estate leads?

A couple of decades ago realtors were receiving sales leads only through referrals, trade fairs, conferences, etc. The entire business process itself was very slow at that time. But today, with the massive technological explosion, the real estate business has become more tech savvy and highly competitive. One word, 'Internet', has made a drastic change in the way businesses are done today and realtors now rely on the Internet - websites and online directories to generate real estate leads.

Generally realtors visit various websites and online directories like white pages directories and yellow pages directories, perform a search for their targeted audience, and once they get the results, they manually copy-paste each and every contact detail from the results to their database. This is a laborious task because when you perform a search in online directories, the results normally span across multiple web pages. So copy-pasting contact details from hundreds of web pages not only consume a lot of time but it also hampers other core business activities. Also, manual data capture is prone for errors.

Realtors also resort to other lead generation methods like renting or buying real estate lists. This option helps realtors to get commercial real estate listings in quick time, but it is quite expensive. Vendors charge around $30-$50 per lead and hence renting or buying real estate lists skyrockets your expenses. In addition, there are other concerns like data accuracy or authenticity. The list you have rented or bought might have been updated several months or some times a few years ago and hence you might not get the list with the updated data. Even though you buy a real estate lead list, you need to again manually key in the contact information into your database.

This is the reason why realtors should use list building software to generate real estate leads without losing time and money. List building software enables you to capture multiple contacts from multiple web pages in a single click. It enables you to instantly build commercial real estate lead lists from the Internet. The list building tool intelligently captures the name, address, email ID, phone number and other contact details of the prospects (multiple contacts) from any Internet source in a single click and automatically transfers the contacts to your database.

All you need to do is open the source of contacts – web page or document, select the contacts and click the button. The list building software instantly captures the contacts and builds a list of real estate leads/prospects. The list building software enables you to build real estate lead lists/prospect lists from web pages, online directories, documents, emails, and spreadsheets, etc. It also enables you to transfer the real estate lead lists/prospect lists to the most popular databases like ACT!, GoldMine, Outlook, Excel, etc.

With list building software, realtors can significantly reduce data entry time, eliminate typographical errors, increase productivity and more importantly concentrate on their core business activities and reach more prospects than their competitors.

ListGrabber is one such list building software that enables you to build real estate lead lists/prospect lists from any Internet source. It is a cost-effective, one-click solution for realtors to capture real estate leads from various websites and online directories without losing time and money.

Read Case Studies http://www.egrabber.com/realtors/

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