Latest Articles

2011-07-20 17:01:55

What Makes A TrustWorthy Brand?

What does a ‘Brand’ really mean? It means ‘trust.' Nordstroms, In And Out Burgers, Chapman University, and the Girls Scouts top the list of the most trustworthy brands in Orange County; according to the most recent issue published by OC Metro Magazine. But, what goes into building a trustworthy brand and how can we apply it to our real estate business? Here are a 5 key factors in trust building:

  • Your Bond
  • Attitude
  • Sincerity
  • Confidentiality
  • Consistency

Your Bond — There was once a time where a man’s word was his bond. Your clients entrust in you to deliver what you promise.

Attitude — Good people do business with good people. A positive–take charge attitude is #1 thing your prospects and clients notice first.

Sincerity — Your clients can spot a fake a mile away. Being genuine and sincere about your clients feeling, thoughts, concerns, and actions is paramount when building solid relationships.

Confidentiality — Can you really trust a ‘big mouth’? Exercising confidentiality is very important to your clients.

Consistency — No one like uncertainty; it makes us feel uneasy. Being consistent with your service and delivery is extremely important. Consistency is one of the key factors why In-and-Out burger is so successful; you know you’re getting a great hamburger each and every time.


Building your brand is more than just fancy logos, catchy slogans, and advertising; it’s about building a foundation of trust.




Reuben -- Flyers so easy, they're Turn-Key.


Company Blog -

Connect with me:


* * *

What I(we) do…

We make extremely easy to use PDF Flyer Templates for the Real Estate industry. You might ask, “what are PDF Flyer Templates?” Well it’s a new technology through Adobe. It allows us to create very high quality graphics and overlay an exclusive template technology code. In short, you can create magazine quality marketing material without using without worrying about design programs. You simply fill-in the blanks, pop-in your photos, and hit print! Everything is pre-designed for you making these templates the easiest and fastest in the industry. Once you use our PDF Templates you’ll never go back to Word or Publisher ever again!

About Reuben:

Reuben is a highly recognized marketing consultant and graphic guru. He has been a brand and marketing specialist in Real Estate since 2001 in the highly competitive Southern California market. Reuben has worked closely with many Top Producers-Brokers all around the world to develop their brand and marketing campaigns. Using this inside knowledge and graphic skills, Reuben has developed a unique product called Turn-Key Flyer Templates. His product is a quick, simple, and professional solution for DIY flyer creation. Turn-Key Flyer templates are the first ever High-Definition "PDF" Listing Flyer Templates. No design software needed. Ready to use - fill in the blanks easy.

This blog serves a platform to share his marketing ideas, advise, and concepts; as well as, helping to spread the word about his products. You can read more about Reuben by visiting his blog or his website

Related Post

Industry, Education

Negotiating Tip 114: Retreat Negotiations

March 29, 2019

Industry, Education

Negotiating Tip 113: Activating Our Opponent

March 28, 2019

Industry, Education

Negotiating Tip 112: Misconceptions

March 27, 2019

2021 Real Town The Real Estate Network