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2008-05-02 17:45:00

VisualTour Adds Greater Web 2.0 Value for REALTORS

VisualTour has launched a new, national marketing campaign designed to add superior value to real estate professionals working in today’s evolving market conditions. With the slowdown in home sales affecting REALTORS and consumers in much of the U.S., VisualTour has implemented a new marketing campaign to support the efforts of the 100,000-plus REALTORS who use VisualTour as an important part of their listing and marketing strategy.

“We have redesigned our web site, www.VisualTour.com, to deliver the power and attraction of Web 2.0 for home buyers to search from more than 500,000 VisualTours. VisualTour.com is by far the largest national portal where every listing includes an interactive, rich media experience,” states Steve Jarrell, President. “While other portals may have a larger volume of listings, VisualTour.com stands alone in providing consumers with this compelling content on 100% of a large number of listings.”

VisualTour.com delivers nearly half of all virtual tours viewed today and is the 16th most visited real estate web site in the U.S, according to Hitwise1. “Real estate marketing today is all about getting maximum exposure for your listings while reducing your expenses as listings stay active for a longer period,” said J. L. Winn, Vice President, Marketing. “For years, VisualTour has provided our REALTOR members with the largest distribution network for their tours. Now with our new television advertising campaign, we will drive many more consumers to view the visual content they crave on our portal. Then we make it easy for visitors to locate a VisualTour empowered agent to work with them.”

VisualTour is running 30 second ads on television programs popular with home buyers and sellers on national networks such as HGTV, DIY and Fine Living. The ads will feature Kingsley Philmore, a character who portrays himself as a real estate marketing expert.

“The humor in the ads will continue to build our brand as the power behind today’s most complete internet showcasing of residential listings,” states Winn. “This kind of industry leadership will be of great help to our REALTOR members who work very hard at proving the advantages they offer to list homes and to help buyers save time and effort in their home search process.”

“Our Regional Sales Managers and national trainers will be educating REALTORS on the benefits of the new marketing campaign in brokerage offices all over the country. We will help our customers compete more effectively for the trust, loyalty and referrals of today’s Internet savvy consumers,” said Jarrell.


About VisualTour®

The VisualTour Marketing System is developed by TRF Systems, Inc. of Pompano Beach, Florida. Incorporated in 1991, TRF Systems is a leading provider of innovative Internet marketing solutions in the real estate industry.  The VisualTour Marketing System is recommended by the Council of Residential Specialists, Howard Brinton STAR POWER® Systems, and the Allen F. Hainge CyberStars™.  VisualTour is a PicturePath™ Featured Tour Provider with REALTOR.com®. 1 Source: Hitwise.com – Real-Time Competitive Intelligence

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