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2009-05-29 21:51:47

Victor Valley Association of REALTORS® and Point2 Kick Off Initiative

Point2 Technologies Inc. (“Point2”) has completed the implementation and roll out of a national listing syndication program in partnership with the Victor Valley Association of REALTORS® (“Victor Valley Association”).

The partnership, announced earlier this month will help more than 2400 local real estate professionals to seamlessly and effectively promote Victor Valley home owner properties in front of prospective buyers, on their preferred local and national search portals as well as on major auction and classified advertising sites, including AOL, Craigslist, Cyberhomes, eBay, Google, HomeFinder, Trulia, Yahoo!, Zillow and others.

Victor Valley Association members can now also showcase home seller listings on key local and regional newspaper websites, with a single click of the mouse, through Point2’s industry leading syndication and re-syndication network that reaches over 300 newspaper websites across the country.
“Online buyers can be anywhere, not just in California, and we know that they research real estate on a variety of sites. We’re extremely pleased to partner with a world class technology company like Point2 to bring syndication to our members this quickly,” said Victor Valley Association of REALTORS® President, JoAnn Tidwell.
“We are always looking for new ways to support our members. Syndication simply had to be done, but it had to be done right,” said Diane Smith, Executive Officer, Victor Valley Association of REALTORS®. “From corporate leadership to account management, and marketing support to technology integration, the process with Point2 was just outstanding. I have never seen any implementation so well orchestrated, ever.”
“Point2 is pleased to be able to make a critical difference for Victor Valley Association and its members,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “Congratulations to the leadership for taking this critical step in the evolution of listing display on the Internet.”
Effective immediately, brokers and agents who belong to the Victor Valley Association of REALTORS® can login to their individual Point2 accounts, control listing syndication destinations, book enhanced listing advertising and view traffic reports. Users can also launch an optional Point2 Agent website, access more detailed analytics and, manage and convert leads through a single, easy to use platform, at minimal cost.
Current Point2 Agent website users will now have their listings automatically populated on their site, saving them valuable time and effort.
About Point2 Technologies Inc.
Point2 Technologies develops and markets web-based e-commerce and online marketing software solutions for the real estate and heavy equipment industries. Point2 also owns and operates the real estate consumer portal, Point2 Homes, ( and the used heavy equipment marketplace, UsedIron ( Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Press Contact
Point2 Technologies Inc.
Roger Noujeim
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)

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