Trulia Launches Connect Program for Web Vendors and MLSs
San Francisco, CA, July 30, 2007 — Trulia.com, the residential real estate search engine, announced today the launch of the Trulia Connect program to offer real estate brokers and agents additional easy methods to get their listing onto Trulia and in front of serious home searchers doing research online. According to a Trulia user survey, 60% of Trulia’s users are not yet working with an agent and 70% plan to buy or sell a home in the next 12 months.
Brokers and agents who have limited technical resources, or no web site pages where they can post their listings, can now easily put their listings on Trulia via a network of Web providers and multiple listing services (MLSs) who will help them tap into Trulia’s consumer network with minimal effort on their part. The Trulia Connect program currently includes well-respected service providers including a la Mode, Delta Media Group, iHouse, Threewide (ListHub.net) and the MLS Property Information Network, Inc. (MLS PIN), the largest MLS in New England and one of the top ten in the nation that includes 65,000 active listings in the Massachusetts area.
“Trulia marketing exposure has demonstrated a clear benefit to our broker partners relating to lead generation and client conversion,” explains Sami Inkinen, COO and Co-Founder of Trulia. “Our goal with Trulia Connect is to partner with a select group of vendors and MLSs who can quickly enable real estate professionals to get their listings on Trulia and gain exposure to our base of serious home searchers, regardless of their technology infrastructure.”
Trulia Connect will expand upon the free marketing exposure the search engine already provides to its existing base of real estate professionals who have their listings indexed on Trulia.com, including most of the top U.S. franchisors, independent brokers and agents throughout the U.S. The program is ideal for Web vendors and MLSs looking to expand the breadth of promotional and traffic opportunities they make available to their clients, including optional syndication of client listings to Trulia.
Regardless of how listing brokers and agents opt to submit their listings for inclusion on Trulia.com, the search engine maintains the same “free to join – free to leave” policy it has upheld since its September 2005 launch.