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2012-04-26 15:40:41

Treat 'Em Like A Mugger And They'll Love You!


I am going to go on record right now: I treat EVERY one of my clients and potential clients like I would treat a mugger.


How I would treat a mugger if I were Julio Diaz, that is . . .


I just saw a story about Julio Diaz's experience getting mugged in New York, and as the title of the story put it so perfectly, Julio "treat[ed] his mugger right." 


So how exactly do you treat a mugger "right," why would anyone care about how a mugger is treated, and what does this have to do with how you interact with clients (and potential clients)?


Good questions...


Well Julio's approach to dealing with his mugger actually is very much my approach to dealing with everyone -- and especially my approach to dealing with my clients (and potential clients).


A teenage mugger held Julio up at knife point.  After Julio handed over his wallet, he offered the mugger his jacket (suspecting he was cold).  Then he offered to buy the mugger a meal (suspecting he was also hungry). 


As they were eating, the mugger noticed something interesting...


"The manager comes by, the dishwashers come by, the waiters come by to say hi," Diaz says. "The kid was like, 'You know everybody here. Do you own this place?'"  "No, I just eat here a lot," Diaz says he told the teen. "He says, 'But you're even nice to the dishwasher.'" 


Diaz replied, "Well, haven't you been taught you should be nice to everybody?" 

"Yea, but I didn't think people actually behaved that way," the teen said.


So how did Julio treat his mugger? With respect, and with a spirit of wanting to help.  What did Julio teach the mugger?  That you ALWAYS get the best response from people when you treat everyone this way.


While I am not necessarily prescribing that you should do what Julio did should you ever have the unfortunate experience of being mugged, I am telling you that having the "pay it forward" philosophy in life -- will pay off for you in more ways than one. 


Paying it forward is the reason I started teaching real estate agents, and I would like to thank everyone who read my most recent articles and for the hundreds of comments, emails and letters.  As a loyal reader to Real Town, and as a fun thing to do, I have a cool gift I would like to give you – my acclaimed Facebook training: The Blueprint to Sell 3 or More Homes Each Month From Facebook - no strings attached!  Check it out by going to:





Vince Villegas is an Associate Broker with Keller Williams Realty; he has been licensed since 2002.  After 6 straight years of doing business the “old fashioned way” and killing himself working 90+ hours a week, Villegas finally hit the wall in 2008 and went from selling 56 homes in 2007 to just 8 by October 2008. It was than he faced the scariest decision in his life …either get out of the business or find a better way.   He of course chose to find a better way; it was then he began his journey to understand the principles of long-term business success.  In 2010, after uncovering the secrets of a successful business, Villegas finished #49 in Sales for Coldwell Banker North America and climbed to #27 in Sales by May 2011 (Villegas joined Keller Williams in August 2011) all while working an average 5 hours per week.   Agents across North America have been taking note of his success and began seeking his knowledge, today we at Real Town are honored to have him sharing his advice and knowledge with our readers. Villegas has offered a complementary gift for our readers, you can claim your gift by going to:

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