The 10 Commandments for Making Money from Your Website
(Editor's note: This is part one of a two part article on getting the most out of your website.)
Do you understand the meaning of this word? Compelling.
It means “forceful,” “convincing,” “persuasive,” “undeniable,” and “gripping.” Now you know what a truly successful Ninja website should be.
Take a look at your own website. Ask yourself this question: If I were a buyer/prospect, and I came to this site, is there something here in the first 9 seconds that grabs my attention enough to make me want to stay and read more?
More than this, is there something here that makes me want to give this person my name, email and/or phone number? Answer honestly. If you’re honest, 95% of you will say “No.”
As a consultant to some of the biggest agents in the country, my clientele has more of a vision for their websites. They understand that their website can make them money . . . serious money. The one common denominator is that each of their websites is “compelling.” So much so that once they get a visitor, they rarely lose them to their competitors.
It can all be traced to 10 features and functions that are common denominators amongst the pros. I call them the Ten Website Commandments for Making Money.
I’ve personally cataloged many of these agents earning over $100,000 just from their websites, and I’m going to give you their secrets.
1. SEO (Search Engine Optimization/Marketing).
Think about this one. Why do these agents get so many sales from their website? Because they’re getting so many leads from their website. Why are they getting so many leads? Because their websites are highly visible in the search engines. Why are their websites so visible? Because they all “invest” into SEO/SEM, which by design, makes their websites “search engine-friendly”. This is not luck, it is an investment.
It doesn’t matter if you have the most professional website in the world, with all the tools and features that I’ll mention below, IF NOBODY KNOWS THAT YOU’RE THERE.
2. IDX (Search the MLS)
I can’t believe that I still have to mention this one, but there are still agents who either do not see the value of placing this tool on their website, or will place it on their website in a hidden fashion. Sometimes when consulting with an agent, I’ll suggest that they need a link to their MLS from the Home page. The reply comes back as “It’s right there.” “Where?” “Where it says ‘Homes.’” How does THAT tell me that I can find the MLS if I click “HOMES?” Trust me. It doesn’t.
I can give you several successful websites where the “Search The MLS” not only is displayed prominently, but also shows up to 6 or 7 times in various ways so that if the viewer misses one way, they can find it from another way.
Another cool tool that the very prosperous are using is the “Quick Search,” where you don’t even have to click on a link to search the MLS. You can do it straight from the Home Page. No more guessing whether the agent is going to hold you hostage my making you sign a “guest book.”
3. Featured Listings
The vast majority of your website will be for your buyer target market. But don’t forget that you’ll also be making money with your sellers by showcasing their homes as well. Just the term “Featured Listings” implies a sense of pride which you can take advantage.
Knowing how easy it is to add a seller’s home with photos, text and even a video tour enables the agent to do all this in advance. Then when the listing presentation is made, the “Wow Factor” comes out when the seller sees that their home is already on the website in glorious color. It’s like magic.
4. Drip Marketing
Of all the tools that I’ve seen the top pros use, “drip marketing” is one of the two best tools that automatically and immediately make an impact. More than this, this tool can make the viewer “want” to give you their name, email and phone number. Why?
Because an effective “drip marketing” tool is a form that the buyer fills out, giving the price range they want to stay within, location, bedrooms, bathrooms, style and any other features that they want to isolate in a new listing. And because they fill out the form and give their email address, they will automatically get notified immediately whenever a home that meets their parameters comes on the market.
5. “Static” Web Pages
A “static” web page is any page over which you have complete control. These are typically pages that you add all the information, whether graphics, text, sound and/or video. The reason for the word “static” is that once you add this data, it is locked in until you change it. But it cannot be modified by the viewer. So why are these pages so important?
There are several reasons, but one very good one is that you can type in exactly what you want to say, making the page look as professional as you want. Typical “static” pages are the “About Me”, “Testimonials”, “Communities” and other pages of description. From an SEO perspective, we also love these pages as they are ripe for burying your keyword phrases within the text and thus getting you found with even more pages.
If you are interested in taking a look at several examples of the websites that utilize these different tools, email me, and I will send you one sheet with all website links.
If you’d like to know how your website fairs against your competition, here’s how to get your “GOOGLE SCORE.”
Randy Eagar is both a national speaker and trainer as well as an SEO consultant to hundreds of well-known real estate professionals. He has received the reputation of being a technology humorist as he makes technology enjoyable and interesting.
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