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2010-06-17 17:38:51

Social Networking and Web 2.0

Social networking is a term given to online networking using what we generally refer to as Web 2.0 type technologies. The Internet did not create “social networking.” Social networking has been around as long as there have been people on earth, only, until recently, we just referred to it as “networking.” So the first point to understand is that simply, social networking is an augmentation to pre-existing methods of networking. The medium has been augmented to include the Internet in general and the Web specifically.

Real Estate sales is a “people business” and a “networking” business. The greatest tool to facilitate human interaction (networking) is the Internet. REALTORS® therefore, must learn how to extend their networking efforts in this additional environment.

The Work of a Salesperson

Sales involves:
Establishing Rapport
Building Trust and Confidence
Closing the deal and getting referrals

Establishing rapport takes time and effort. You have built rapport with many people over your life with whom you have subsequently lost contact. Social media allows one to re- establish communications with people you “knew in another life” who may yet need to buy or sell a house…and if you have re-established contact, you have the potential to win that listing. Using the tools of Social Networking, staying in touch is much easier than in days gone by.

Adopting the Internet

The Internet environment was not invented for the real estate industry. The industry must therefore learn how to integrate the capabilities of today’s “social networking” functionality into the prospecting, home buying and home selling process. When we first were introduced to e-mail, many were skeptical that it would ever be of any value beyond sending jokes to friends. We have since learned of the business power of e-mail. Same holds true for social networking, people will learn how to adopt this technology for the prosperity of their business.

Social networking allows REALTORS® to remain in the “center of the conversation” about real estate.

Many are selling REALTORS® a “bill of goods” around the hype around social networking. It is not about social networking for real estate sales, it is about social networking because that is what people do, they network. The systems on how to maximize the time one spends online will come in time. Some ask: “when will we have time to do this?"

It is a matter of priorities. Don’t watch CSI or Desperate Housewives and you will have a few extra hours a week.

Have you ever known a REALTOR® who goes to the same community lunch, every month, for 20 years, and never got a listing or a buyer from the group, and yet they keep going back? Much of one’s prospecting efforts are fruitless. Eliminate the fruitless and experiment with “social media.”

Best way to learn the ropes:

Take a look at the new, NAR, online course, Web 2.0 & Social Media at Hurry, the price will go up soon!

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