Latest Articles

San Diego, – July 20, 2011 – Point2 (www.Point2.com) today announced that its senior vice president, Saul Klein, will participate on two discussion panels on data syndication at the upcoming INMAN News Real Estate Connect and Data Summit conferences that will take place during the week of July 25, 2011 in San Francisco, CA.

The rapid rise of property data syndication has enabled real estate MLSs (Multiple Listing Service) and Associations to automate online listing publishing for members, in the process making significant advances towards maintaining information integrity and consistency on consumer websites, while maximizing member exposure to online buyers. With organized real estate gaining back control over listing data online, the panels will explore key opportunities the trend puts before the industry today, at two separate sessions.

Data Summit (www.inmansummit.com)

Session Title:   Syndication Dos and Don’ts
When:              Tuesday July 26, 2011
                        11:15 a.m. – 12:00 p.m.
Where:             Hilton San Francisco Union Square

Description:     There are a lot of questions about syndication and monetization: How do you know which sites will be most effective? How do you ensure data quality when working with syndicators? What’s the right mix of industry and third-party syndication to increase distribution? Why has there been so much acquisition activity? Get answers as we explore strategies and solutions for making the most of syndication.

Moderator:       Kevin Kaplan, VP of Marketing and Technology, Long Realty Companies

Real Estate Connect (www.realestateconnect.com/sf11/)
Innovation Track 2: The MLS
 
Session Title:   The Common-Sense Guide to Syndication

When:              Thursday July 28, 2011
                          4:25 p.m. – 5:00 p.m.
Where:             Hilton San Francisco Union Square
 

Description:     Learn how to clear up some of the confusion around syndication by communicating the opportunities and risks to your members.

Moderator:       Brian Boero, Partner, 1000 Watt Consulting

For more information about Point2’s listing syndicationand real estate marketing solutions please visit www.Point2Agent.com.

About Point2

Point2 (www.Point2.com), a Yardi Systems Inc. (www.Yardi.com) brand, provides inventory management and online marketing software solutions to the real estate and heavy equipment industries across 120 countries.

More information about Point2 can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.