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2009-08-19 21:16:06

Saskatchewan REALTORS® and Point2 Technologies Sign Joint Agreement


The Association of Saskatchewan REALTORS® (“ASR”) and Point2 Technologies Inc. (“Point2”) have announced the launch of Canada’s first automated national real estate property listing syndication program to ever be undertaken by a regional Canadian real estate industry organization.
The initiative aims to maximize Saskatchewan For Sale property listing exposure online and will help to ensure listing data accuracy and integrity on high traffic real estate search sites and search engines that have become increasingly popular with consumers for researching real property.
The program reflects three months of extensive planning and development, and is a collaborative effort between eight industry organizations. The Saskatoon Region Association of REALTORS® (“SRAR”) where most Saskatchewan real estate listing data is hosted and processed, led the initiative.
Participants also include The Association of Regina REALTORS®, The Prince Albert and District Association of REALTORS®, The Moose Jaw Real Estate Board, The Council of Battlefords REALTORS®, The Swift Current and Region Council of REALTORS®, The Melfort Real Estate Council and The Southeast Saskatchewan Council of REALTORS®.
Under the new system, REALTORS® across major cities and jurisdictions in the province of Saskatchewan including Saskatoon, Regina, Prince Albert, Swift Current, The Battlefords, Estevan, Weyburn, and Moose Jaw will now be able to automatically supplement branding and listing exposure with visibility across Point2’s industry leading network of 16 third party websites and search engines.
Harry H. Janzen, CAE Executive Officer of the Saskatoon Region Association of REALTORS® stated: “Fundamental changes in online consumer search habits and expectations have introduced challenges that until now REALTORS® have had to tackle through manual, and potentially expensive means, including posting listings on third party websites. By automating listing syndication, not only are we empowering Saskatchewan REALTORS® with more efficient ways to widen online listings exposure and branding, but we’re simultaneously ensuring data standards, consistency and accuracy no matter where consumers choose to search within the distribution network.”
Said Bill Madder, Executive Vice President of the Association of Saskatchewan REALTORS®, “We are ecstatic to partner with an industry leader like Point2 to provide REALTORS® across Saskatchewan with the ability to market listings nationally, in a new and empowering way, but also to gain access to traffic reports and other conversion tools that can help turn more browsing prospects into clients.”
“This is a great milestone for the province of Saskatchewan. We foresee other provinces also embracing syndication in the future, as a means to add value to their membership and enhance consumer experience on the Internet,” concluded Madder.
“Point2 has executed more than 70 MLS® and Association syndication agreements over the past eight months and our experience with the Association of Saskatchewan REALTORS®, and the leadership and implementation teams at SRAR has been exemplary at every stage,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “We are very excited to be able to make a difference and to help further the value and value proposition of REALTORS® in the province of Saskatchewan.”
Effective immediately, current Saskatchewan based Point2 Agent solution users will start to draw the benefits of single point of data entry, automatically populating their Point2 system with listing data, through a live feed drawn directly from their MLS® system.
About Association of Saskatchewan REALTORS®
The Association of Saskatchewan REALTORS® (ASR) is a voluntary, non-profit organization serving, representing, and providing direction and leadership to its members and to organized real estate. The ASR is one of the largest single-industry trade organizations in Saskatchewan, representing the interests of over 1,200 licensed REALTORS®.
Through the Multiple Listing Service® (MLS®), ASR members facilitated the sale of 12,282 properties valued at over 2.7 billion dollars in 2008.
About Point2 Technologies Inc.
Point2 Technologies develops and markets web-based inventory management and online marketing software solutions for the real estate  and heavy equipment industries.
Point2 also owns and operates the real estate consumer portal, Point2 Homes  and the used heavy equipment marketplace, UsedIron. More information can be found at . For ongoing news about Point2, please visit

Press Contacts:

Association of Saskatchewan REALTORS®
Bill Madder
Executive Vice President
Toll Free: 1-877-306-7732
Saskatoon Region Association of REALTORS®
Harry H. Janzen, CAE   Executive Officer
T. 1-306-343-3440

Point2 Technologies Inc.
Roger Noujeim
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)


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