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2008-07-21 13:34:29

Royal LePage Offers Luxury Training to Agents

Royal LePage Real Estate Services, Canada’s leading provider of franchise services to residential real estate brokerages, together with Carriage Trade, Royal LePage’s prestigious luxury home marketing program, has announced a new relationship with The Institute for Luxury Home Marketing. The Institute’s Certified Luxury Home Marketing Specialist (CLHMS) designation will be the designation of choice for Royal LePage agents who specialize in selling high-end properties. The Institute for Luxury Home Marketing is the largest training and research organization serving luxury real estate sales professionals internationally.

Real estate professionals from around Canada traveled to Toronto (ON) and Vancouver (BC) in early July to attend The Institute for Luxury Home Marketing’s two-day training programs customized for Royal LePage agents. The training is the first step in earning The Institute’s CLHMS designation and results in Institute membership.

“We are pleased to be able to offer The Institute’s training and the CLHMS designation to our agents who work in the luxury market,” said Carolyn Cheng, Royal LePage’s Vice President Strategic Business Services. “We understand that Canada’s affluent have special needs and high service expectations. The Institute’s customized content for the Canadian market and Carriage Trade properties will help our agents deliver excellent service to luxury buyers and sellers and in so doing, maximize their own success.”

“Royal LePage is a respected real estate brand and we are committed to helping their agents build their competencies in the luxury home market,” said Institute Founder Laurie Moore-Moore who delivered the training in both cities.

The two-day Canadian version of the course includes information on luxury residential trends and the demographics of Canadian luxury buyers and sellers, identifies the special competencies required to serve Canada’s affluent, and offers exclusive research information on how to target and best serve the Canadian luxury home buyer and seller.

For more information about The Institute for Luxury Home Marketing and its complete training schedule in the US and Canada, visit The Institute for Luxury Home Marketing web site.

Royal LePage is Canada’s leading provider of franchise services to residential real estate brokerages, with a network of over 14,000 agents and sales representatives in 600 locations across Canada. Royal LePage is managed by Brookfield Real Estate Services, and is part of a brand family that includes Royal LePage, Johnston and Daniel, Realty World and La Capitale. An affiliated company, Brookfield Real Estate Services Fund, is a TSX listed income trust, trading under the symbol “BRE.UN." For more information, please visit the Royal LePage web site.

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