RealtyTrac, the leading online marketplace for foreclosure properties, and Coldwell Banker Platinum Properties, a leading real estate brokerage in Orange County, recently announced a new agreement and strategic partnership that will allow Coldwell Banker agents and their clients to have real-time access to RealtyTrac’s nationwide foreclosure database of default, auction and bank-owned properties.
“This is an exciting partnership between Coldwell Banker Platinum Properties and RealtyTrac,” said Rick Sharga, vice president of marketing at RealtyTrac. “Agents and brokers at Coldwell Banker Platinum Properties will have access to real-time data directly from RealtyTrac’s nationwide foreclosure database, and users of Coldwell’s web site will also be able to access distressed properties, including properties in pre-foreclosure, auction or bank-owned properties. That in turn will help drive more traffic and leads to the agent web sites.”
With real estate in a downturn in most markets nationwide, foreclosures continue to grow. During 2007, there were more than 2.2 million foreclosure filings — default notices, auction sale notices and bank repossessions — reported on nearly 1.3 million properties nationwide, a 75% increase in total filings from 2006. Foreclosure activity increased 112% in the first quarter of 2008, according to the RealtyTrac U.S. Foreclosure Market Report.
“We are delighted to integrate RealtyTrac’s database into the Coldwell Banker Platinum Properties’ web site,” said Richard Moore, president and broker-owner of Coldwell Banker Platinum Properties. “We are always looking to enhance our services, and the addition of an industry-leading partner like RealtyTrac certainly meets with this goal. Both Coldwell Banker and RealtyTrac are well positioned to take advantage of the ever-changing real estate market.”
About RealtyTrac Inc.
Ranked as the third largest real estate site by MediaMetrix and No. 53 on Inc.
magazine’s 2006 Inc. 500 list of the nation’s fastest-growing private companies, RealtyTrac Inc., is the leading online marketplace for foreclosure properties, providing all the resources that home seekers, investors and real estate agents need to locate, evaluate and buy properties below market value.
Founded in 1996, RealtyTrac publishes the largest and most comprehensive national database of pre-foreclosure, foreclosure, For Sale By Owner, resale and new construction properties, with more than 1 million properties across the country, property reports, productivity tools and extensive professional resources. RealtyTrac hosts nearly 3 million unique visitors monthly and has been chosen to supply foreclosure data to MSN Real Estate, Yahoo! Real Estate and The Wall Street Journal’s Real Estate Journal.
About Coldwell Banker Premier Properties
As a leader in the real estate industry, Coldwell Banker has built its reputation over the course of the last 100 years as a highly recognized real estate brokerage firm! The brokerage firm of Coldwell Banker Platinum Properties has adopted the philosophies of its predecessors in implementing the finest in expertise for our clients, and has continued to be a leader within the real estate community. Coldwell Banker Platinum Properties is the premier firm to meet your real estate needs.