RealtySoft Program Provides Free IDX Service
RealtySoft.com has announced the availability of its RealtySoft IDX™ interface that will integrate with any agent or broker web site. The interface offers enhanced Multiple Listing Serivce (MLS) searching, listing display, and lead-capture capabilities.
In a radical change of industry practice, RealtySoft’s IDX service can be obtained at no-cost. Users that enroll (a free program) in the RealtySoft Information & Referral Program, or agents or brokers that register for a RealtySoft web site ValuePak™ will get the IDX service free. Otherwise, the RealtySoft IDX package is available for only $9.95 per month. These offers, and the advanced features of the program, continue RealtySoft’s drive for value leadership.
Using RealtySoft’s IDX feature, agents or brokers can display MLS® listings on their web sites. The program conforms with all MLS/IDX standards and requirements and is provided with several advanced features that go beyond those available in typical IDX offerings. These include:
- Advanced MLS search capabilities:
o MLS/IDX listings can be searched by type of property, style, features, price, or location.
o Property details, and property comparisons are supported.
- Advance listing display and user features:
o Property details (including photos), virtual tours and property documents can be displayed with the listing.
o Properties can be shown on a Google® map.
o Property information can also be enhanced with monthly payment estimates, area school information, and lead-capture forms.
- Lead-capture features:
o Site visitors can create (or be required to create) an account that will allow them to save listings or create email “alerts” for new properties that match their search criteria.
o Visitors can, from the Web, request and schedule property showings or communicate with the agent or broker.
- Easy integration with existing web sites
- Included free-of-charge with RealtySoft web site ValuePaks.
RealtySoft IDX will be introduced region-by-region over the next 12 months. It is now available for the MRIS MLS (Maryland, Virginia, Washington D.C., and parts of Pennsylvania). Sandicor (San Diego), MRMLS (Los Angeles/Orange County) and RealTracs (middle Tennessee) MLS data will be available in the very near future. RealtySoft expects to add Florida and New Jersey MLS associations within the next several months.
IDX is the Internet Data Exchange Program developed by the National Association of Realtors (NAR) to allow brokers to electronically share listing information and thereby increase all real estate property activity. Under the IDX program, brokers have a high level of control over what properties and information they choose to share.
RealtySoft’s Information & Referral Program is a free program for real estate agents and brokers to share information about RealtySoft technology, products, and developments.
RealtySoft.com® is a leading Internet technology service provider to the real estate industry and delivers a comprehensive suite of solutions to meet the national and local needs of Real Estate organizations and professionals across North America. RealtySoft is a privately held corporation located in Toronto. RealtySoft is a RealTown Approved Vendor. The company’s web site can be viewed at http://RealtySoft.RealTown.com.
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