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2009-05-19 20:43:18

RealTracs Solutions Selects Point2 Technologies Listing Syndication Platform


RealTracs Solutions (“RealTracs”), the multiple listing service (MLS) in Middle Tennessee has selected Point2 Technologies Inc. (“Point2”) to drive its online property listing syndication strategy, Point2 announced today.
Under the agreement, listings from over 10,200 RealTracs participants will be distributed across the Point2 listing syndication partner network, delivering free exposure on the industry’s largest network of high traffic consumer real estate search engines and portals.
This agreement will enable members of one of the largest MLS systems in the United States to control listing syndication destinations and access traffic reports, at no cost to them or to RealTracs.
Real estate professionals from the Clarksville Association of REALTORS®, Greater Nashville Association of REALTORS®, Robertson County Association of REALTORS®, Middle Tennessee Association of REALTORS®, Southern Middle Tennessee Board of REALTORS®, Eastern Middle Tennessee Association of REALTORS®, Williamson County Association of REALTORS® and, Sumner County Association of REALTORS® participate in RealTracs.
“Irrespective of market conditions, widespread online distribution of listing information has become critical in real estate,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “Together with RealTracs, we are pleased to provide brokers and agents with easy access to valuable marketing and revenue generating services, such as syndication. The exposure will serve both home buyers and sellers well. Buyers will be able to browse more properties where they prefer to search online, while sellers can be confident their broker has their home advertised more widely so it can be more easily found by buyers.”
Program benefits also include seamless user access to optional, advanced Point2 Agent platform capabilities including detailed traffic reports, a world class website, automatically generated virtual tours, single click spotlight advertising booking on multiple third party sites and, a cutting edge lead management and conversion system.
“After extensive research, we found that the most efficient and cost effective way for us to bring more value and syndication services to our members is through partnership with Point2,” said Stuart White, Chief Executive Officer, RealTracs Solutions. “Our member listings will be published on the largest network in existence today, period. There is no excuse or reason why listings should not gain maximum exposure. Every incremental set of consumer eyeballs counts. Second, syndication benefits truly come about when the listing agent can capitalize on leads. With a highly effective system built right into Point2 Agent to capture and convert leads, we’re maximizing revenue opportunities for our members, which is what true value is all about.”
RealTracs members who already use the Point2 Agent platform will be able to automatically export their MLS listings to the Point2 system, saving them time and effort, while ensuring data accuracy and integrity.
The Point2 real estate syndication network today encompasses over 35 sites including Google, Craigslist, Point2 Homes, Yahoo!, Cyberhomes, AOL, Trulia and, Zillow. A complete list can be viewed at
About Point2 Technologies Inc.

Point2 Technologies develops and markets web-based e-commerce and online marketing software solutions for the real estate and heavy equipment industries. Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.
Press Contact
Roger Noujeim
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)

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