REALTORS' Marketing Alliance Grows with new Strategic Alliance
Chicago, IL – The National Assn. of REALTORS has announced a strategic alliance that will enhance REALTORS' marketing efforts and improve their bottom lines, with the addition of PsPrint, LLC to NAR’s roster of REALTOR Benefits partners. PsPrint is a leading provider of printing, mailing and design services for small- and medium-size businesses, many of which are owned and run by real estate professionals.
According to the NAR 2007 Member Profile, promotion and marketing is the second largest expense for REALTORS, behind costs related to their business vehicle. And 90% of those expenses are devoted to traditional printing and distribution. The new alliance will provide NAR members with special discounts and service upgrades on all of PsPrint’s print and finishing products as well as exclusive promotions for direct mail services and prospecting lists—products and services that REALTORS use throughout the year.
“We’re delighted to add PsPrint as a REALTOR Benefits partner to help REALTORS provide better marketing services for their clients,” said Bob Goldberg, NAR senior vice-president of marketing and business development and commercial services. “We continuously strive to provide our members with tools and services that can help them accomplish their goals. REALTORS are in the business of building communities, and effective marketing is essential to achieving that goal. PsPrint will make that process easier and much more affordable.”
PsPrint recently announced the launch of Design It!, a wide selection of business card and postcard templates customized exclusively for the real estate professional. REALTORS can select a template, enter their individual information and order the desired quantities utilizing their exclusive NAR discount. REALTORS can also order mailing lists and mailing services to speed their campaigns and free them up for more important tasks. For more information, visit the REALTOR Benefits section of www.REALTOR.org and click on “PsPrint.”
REALTORS' Marketing Arsenal Grows
“With still more than half of every marketing dollar in real estate spent offline, we knew our products and services were a great fit for real estate professionals all year round. NAR’s reputation for solid affinity partnerships convinced us to pursue the REALTOR Benefits Program,” said Andy Comly, CEO of PsPrint, LLC. “We are confident that NAR members and REALTOR association staff alike will benefit from the value and service we deliver, and that REALTORS nationwide will come to see us as a vehicle in helping them provide quality marketing to their communities.”
NAR’s REALTOR Benefits Program offers practical solutions for REALTORS on the publications, products and services they use every day. The program includes offerings from more than 30 companies recognized as leaders in their respective industries and more than 100 publications and products designed to educate real estate professionals and their clients on topics ranging from legal issues and risk management to business development and marketing.
PsPrint Delivers Exceptional Printing, Direct Mail and Design Services for Real Estate Pros
We focus on providing cutting edge technology for the best print quality possible, online tools for 24/7 order processing and control of your projects, and the most competitive prices available anywhere, all backed by experienced customer service agents who are committed to your success. Whether its business cards and letterhead, brochures or postcards, flyers or notepads, PsPrint is like having your own dedicated marketing team.