Realogy Posts Nationwide Property Listings on Yahoo! Real Estate
Parsippany, NJ -- Realogy Corp, the world’s largest real estate franchisor, has announced a marketing agreement with Yahoo! Inc., the world’s leading web portal.* The agreement will enable Realogy’s residential brands to distribute property listings on the Yahoo! Real Estate site (realestate.yahoo.com) for the benefit of home buyers, sellers and the more than 315,000 real estate sales professionals within Realogy’s franchise networks and company-owned operations. This latest agreement pertains to listings that appear on the CENTURY 21®, Coldwell Banker®, ERA® and Sotheby’s International Realty® brand Web sites and is an extension of Realogy’s overall online listings distribution strategy, first announced in March 2007.
“Our listings distribution initiative aligns effective marketing strategy with online consumer behavior,” said Alex Perriello, president and CEO of the Realogy Franchise Group (shown at left). “Eighty percent of all real estate searches begin online, and Yahoo! Real Estate offers powerful search and information tools for consumers. In addition to aggregating listings on our respective brand Web sites, we will continue to syndicate our property listings with the most highly trafficked online search engines and the most relevant Web sites used by today’s homebuyers and sellers.”
Realogy’s property listings that currently reside on the CENTURY 21®, Coldwell Banker®, ERA® and Sotheby’s International Realty® brand Web sites will soon be dynamically uploaded to the Yahoo! Real Estate site, providing sellers with additional marketing exposure for their properties while enhancing the consumer real estate search experience. In addition to the Yahoo! agreement, Realogy will also begin distributing listings to a niche real estate properties search site, LakeHomesUSA.com. Through the Realogy listings hosted on Yahoo!, LakeHomesUSA.com, and other sites, consumers will be linked to the brand sites where they can learn more about individual properties and the home buying process while also locating a sales associate who can guide them through the home buying and selling experience.
“Yahoo! Real Estate is continually assessing ways to take advantage of the increased openness and distribution of property listings online,” said Michael Yang, vice president and general manager of Yahoo! Real Estate. “In working with Realogy, Yahoo! Real Estate is collaborating with the largest real estate franchisor as it takes a leading role in interactive marketing. We will provide Realogy with access to proven online advertising and marketing solutions, such as display media, search marketing, property and agent listings, and video distribution across the Yahoo! network.”
Yahoo! Real Estate is one of the largest and fastest growing real estate Web sites in the market, having grown its user base over 100 percent in the last year to become the second most trafficked real estate Web site according to ComScore Media Metrix June 2007 rankings. Yahoo! Real Estate provides users a comprehensive set of real estate tools and information.
Realogy’s listings distribution strategy has significantly broadened exposure for Realogy brand listings as well as listings featured by Company-owned brokerages operated by its subsidiary, NRT LLC. Lead traffic to Realogy’s broker networks continues to increase as more listing distribution channels have been adopted. To date, Realogy’s listing distribution agreements have resulted in more than 4.5 million additional online visits to the Realogy brand Web sites.
*ComScore Media Metrix rankings, June 2007