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2008-08-25 17:04:12

Realcomp Inks Partnership With Point2 Technologies

Realcomp, Michigan's largest Multiple Listing Service, and Point2 Technologies Inc. (‘Point2’), the largest independent provider of real estate website and listing syndication solutions have announced a partnership that will extend to Realcomp members the very latest, most comprehensive online marketing tools designed to significantly enhance home listings awareness and reach online for area buyers and sellers.

Under the agreement, Realcomp will enable automated listing syndication for its REALTOR® members. Members will also have the option to utilize the most advanced predictive marketing technology in the real estate industry, built into the Point2 Agent platform.
Point2 Agent is a complete website and listing syndication solution for real estate professionals that includes a high-tech prospecting and listings management toolbox and features a virtual network of over 30 top online listing syndication partners; the largest syndication network in the marketplace today, including: 
  • Craigslist            
  • Cyberhomes
  • eBay
  • Facebook
  • Google Base
  • Homescape
  • Point2 Homes
  •  Trulia
  • Zillow

With Point2 Agent, Realcomp members will have the ability to automatically update property listings on multiple sites of their choosing, in real-time. Previously, many REALTORS® had to individually and manually update listings on each and every website on which their listings resided – a time consuming task. 

"The addition of Point2 Agent to our REALTOR'S® repertoire of services will allow for greater proficiencies, leads and sales,” said Karen Kage, Realcomp CEO. "Today’s home buyers and sellers, in turn, have access to the greatest web of prospects possible—a ‘win-win’ for all.”  
"Distribution trumps destination. Forward thinking MLSs such as Realcomp understand this simple fact,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “Providing a single automatic solution for listing distribution to Internet destinations of the broker’s choice is a value added service provided by progressive MLSs. Using Point2 Agent’s advanced syndication system also allows for more than “fire and forget” distribution of listings. It helps brokers and agents to track and determine which website and marketing venues provide the greatest return for their sellers and their business.”
Realcomp is the first MLS in Michigan to partner with Point2, which has served the real estate sector since 2003. The addition of Point2 Agent is the second major electronic real estate improvement system that Realcomp has provided for its members this year. The first was SHOWINGDESKTM Web Edition, which enables real estate offices to manage electronic showing appointments.
The new service is expected to be available to Realcomp REALTOR® members during the fourth quarter of 2008.
About Realcomp
Realcomp is headquartered in Farmington Hills, Michigan and has continuously operated as a full-service provider to the real estate industry, offering Multiple Listing Services, real property data, products and training since 1994.
About Point2 Technologies
Point2 Technologies develops and markets web-based e-commerce and online marketing software solutions for the real estate and heavy equipment industries. In real estate, Point2 is the largest independent provider of website and listing syndication software for real estate professionals, with nearly 200,000 brokers and agents subscribing to the Point2 Agent platform, in 100 countries. Point2’s real estate user base continues to grow by over 1200 additional members each week. Point2 also owns and operates the real estate consumer search portal, Point2 Homes (
In the heavy equipment industry, Point2 is a leading provider of e-commerce solutions, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates, one of the largest used equipment venues online.
Founded in 1996, Point2 Technologies is privately held and employs a staff of 110 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at

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