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2008-03-05 13:08:00

Real Estate Marketing Strategies - Taming the Inner Gremlin

Have you ever noticed a voice in your head that puts you down?

This same voice finds things about you that aren’t right and makes you feel that whatever you do isn’t OK. In fact , you can never please that voice, have you noticed?

In the 30 years that I’ve been coaching people in confidence building , I have found that one of the biggest obstacles to marketing is that pesky little voice (sometimes it sounds huge) that brings down your energy to zero and stops you in your tracks. This voice is sometimes referred to as the Inner Judge, the Inner Critic or simply the Gremlin.

An example: One of my clients, Mary, sounded tired and depressed. She said “I don’t know why but lately I have been doing a lot of self judging and I can’t get the motivation to gather prospects.” When I asked her what was triggering this resurgence of the Inner Judge, she explained that her birthday was coming up and she did not feel that she had accomplished what she thought she “should” have.

We did a short visualization and she described this “should” voice as looking like the grim reaper, dressed in dark cloak and hood. The grim reaper said that it was judging her so much because underneath it all, it wanted her to “get her act together and be happy.” She told the grim reaper that while she appreciated its intention, the strategies it used were actually making her miserable. She concluded, “If you aren’t going to stop picking on me then you’ll have to leave.”

The result? The Inner Judge (grim reaper) left the room and was replaced by what she describes as an Ally, someone who would always be loving and supportive of her. Her assignment for the week? You guessed it, letting the voice of the Ally give her positive self talk and remind her of all the good things about herself. By the end of the session, she sounded confident and energized. I’m betting that if she does her assignment , she’ll be back on the marketing track.

What is your Inner Judge like?

Here’s a tip, start to notice that voice inside of you that beats you up. Make a decision to dis-identify with that voice. In fact, whenever the berating comments begin, stop and take deep breath and create positive new thoughts. In this way you’ll be building the voice of your Ally. As you go through the ups and downs of marketing, that Ally will always support you and encourage you that “you can do it”. What positive new thoughts would you like your ally to say to you? One of my favorites is “I love and approve of myself.” Try it and watch the results.

What does your Inner Ally say to you?

(With 30 years of psychological expertise, Dr. Maya Bailey specializes in helping real estate professionals who want more clients, more free time, and a better lifestyle to create confidence, a positive mindset, and a step-by-step blueprint for success. To receive your FREE special report and “audio mentoring session”: 7 Simple Strategies to More Clients in 90 Days, contact Dr. Maya Bailey,  707-799-5412 or visit 

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