Real Estate Marketing Strategies
Many people want to create success for the new year not realizing that in order to do that, they need to have inside of them a blueprint for success. What does that mean specifically? Actually, having a blueprint for success means two things. The first thing is that it means you have to have a clear vision of what it is you want to create. And the more powerful your vision and the more you can feel your vision, the stronger it is.
So for example, if you’re wanting to make $500,000.00 in real estate in the year 2009, and you’d like to work maybe 30 hours a week or less, and you’d like to work with your ideal clients, then create a mission statement to that effect. I would recommend start off with the words, “I am so happy and grateful that I am making $500,000.00 or more in 2009, and I’m working 30 hours a week or less, and I am working with my ideal clients doing work I love.” Once you say that and you state it and you put it on paper, you put it on an index card where you can read it out loud every day.
The next thing you do is you step into the visualization and you really feel what it feels like. So for example, you step into it and feel what does it feel like to be making $500,000.00 a year. You can imagine what you would do with that added income. Perhaps you could visualize yourself spending part of it and saving part of it, or giving part of it to charity.
Make your vision very vivid and make it like a moving picture, not like a snapshot, but like a just a moving picture of seeing yourself doing all of these things you want to do with this added income. Perhaps you’re already making $500,000.00, so for you perhaps in 2009 the big stretch would be $800,000.00, $900,000.00 or beyond, whatever is a stretch for you. Pick a figure that’s realistic and yet optimistic at the same time.
And then once you’ve got that vision statement, you simply need to feel it. You need to feel what it feels like to have that income. Feel what it feels like to be working your ideal number of hours per week. Feel what it feels like to be working with your ideal clients. Experience the joy and the fun of being of service to these clients. The more you breathe into it the more you’ll be able to feel it.
The key is to do this frequently. Every morning look at your vision statement, read it out loud with feeling, and take a few extra moments to really feel it before going to sleep. Your subconscious mind is very receptive. Put it by your nightstand and right before you go to sleep look at it, read it, and feel it. Let this sink into your subconscious mind that this is your vision. This is your intention for the new year. It's very powerful to have a vision statement.
The second thing to do to create a success blueprint is you need to be sure that you’ve cleared your self‑limiting beliefs. Here’s the process that I recommend to do that. Get out a piece of paper and create a T diagram. Draw a horizontal line across the page and draw a vertical line down the page so you have two columns. The left hand column is called Your Self Limiting Beliefs. The right hand column is called Your Empowered Beliefs. This next part requires that you become like a loving detective and search inside yourself as to what self‑limiting beliefs you would need to reprogram in order to reach your goal, in order to really manifest that vision statement.
Some examples of self‑limiting beliefs that stop people, (and the biggest one right now) is “I can’t reach my financial goals because of the economy.” So that statement is a self‑limiting belief that belongs in your left hand column. Another one that’s very common that people have is “I’m not good enough” or “I don’t have what it takes to succeed.” Over the years of coaching clients, real estate agents in particular, I’ve heard many self‑limiting beliefs that create an anti‑success blueprint.
“I’m not good enough.” “ I’m not smart enough. “I’m not experienced enough.”
I had a client named JoAnn who, when she first came to me, was broke and scared. She was in debt. She had been a real estate agent for a while and she was feeling stuck. She was at a low point in her life. After I helped her create her vision statement, we went to work to find out what self‑limiting beliefs she was carrying on the subconscious level that were stopping her from success. And we found out that she had several. If any of these are true for you, put them in your left hand column. For example, “I’m not good enough” goes in the left hand column.
Her parents did not encourage her to succeed. Her parents did not instill a success blueprint in her, rather they have her the impression that she should just get married and that a man would take care of her. So she did not have the support she needed to say, “I will be successful.”
And then, in addition to that, she was told as a child over and over again, “don’t bother people.” “ Don’t talk to strangers.” “If you call somebody up you’re bothering them.” And of course as a real estate professional, one of your jobs is to call people up. Sometimes you’re calling people you don’t even know. She wasn’t aware of it, but these beliefs were blocking her from her success.
She had tried many different kinds of coaching. She had tried accountability coaching. She even knew about the Law of Attraction, but couldn’t implement the Law of Attraction because of her self‑limiting beliefs. In the period of time that we worked together, which was 24 sessions, she was able to change those self‑limiting beliefs.
So in the left hand column she had written “I’m not good enough”. In the right hand column she wrote, “I am more than good enough”. In the left hand column, “Women aren’t as valuable as men”, right hand column, “Women are just as valuable as men”, left hand column, “Don’t talk to strangers”, right hand column ‑ what was the right hand column for that one? “People are happy to hear from me”.
What happened after Joanne cleared her self‑limited beliefs, and put her empowered beliefs in place was that she created her ideal professional life. Currently she’s making $35,000.00 a month and happily only has to work five hours a day working with her ideal clients. I give you this example to illustrate the dramatic importance of knowing what your self‑limiting beliefs are and clearing them out of the way.
Recently I was working with a client who had been scripted or programmed when she was a child with a lot of anti‑success beliefs such as “I can’t be visible.” “I can’t draw attention to myself.” “I’m not supposed to succeed.”
So if any of those resonate for you as you’re reading this article, put those in your left hand column and realize that you’re not stuck with them. They’re not facts, they’re just beliefs, and do not judge yourself for having them, because at one point in your life these beliefs were survival strategies. Get as many down in the left hand column as you can. Take some guesses.
Once you’ve done that, go to the right hand column and for every self‑limiting belief you’ve written, write down your empowered belief. So if your self‑limiting belief says, “I can’t be visible” then write down “It’s now safe to be visible.” If your self‑limiting belief is “I’m not supposed to succeed” then write down “I am highly worthy of success and I’m supposed to succeed.” “I’m supposed to live my dreams.”
What you do after that is you want to totally release the left hand column, and one of the best methods to do that is called the Burn Technique. Simply cut the paper in half, burn the left hand column. Let it go in a ritual, and as it’s burning just say good-bye to all of the self‑limiting beliefs that you no longer need.
In the right hand column, I would recommend taking each of those empowering beliefs and putting each of them on an index card and then saying those empowered beliefs every day out loud with feeling to reprogram your self‑conscious mind. If the negative beliefs start to creep up again, simply use the power of your mind to interrupt those beliefs. Just say, “Stop.” Take a deep breath and put in an empowered belief. In this way you are maximizing your possibility of a Success Blueprint for the year 2009.
Just to summarize, be sure to create your vision statement with feeling and be sure after that that you dig down and bring to the surface any possible self‑limiting beliefs that could be getting in your way. Be sure you burn those, and then implant or install your new positive Empowered Beliefs and enjoy creating your Success Blueprint for the year 2009.
Dr. Maya Bailey, author of, Law of Attraction for Real Estate
Professionals, integrates 20 years of experience as a psychologist and
12 years as a business coach with her expertise in the Law of
Attraction. Her powerful work creates a success formula for real
estate professionals ready to double and triple their incomes. Get Dr.
Maya's free report, 7 Simple Strategies For More Clients in 90 Days,
by visiting www.90DaystoMoreClients.com . Also, check out her new
Success Program, designed to help you get focused , motivated, stay on
track and create a Positive Mindset, no matter what.
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