Latest Articles

2008-01-30 16:26:00

Real Estate: For Sale by Owners Have a Competitive Advantage

With the housing market in most parts of the United States currently heavily favoring buyers, homeowners who want to sell their homes face an uphill battle. For Sale by Owner (FSBO) properties often aren't marketed as aggressively as needed, because of the often-expensive cost of advertising or because of the marketing inexperience of the seller. Now, there is good news for homeowners selling their homes without the aid of a real estate agent: They can advertise their homes on Search Homes on TV (SHOTV), a weekly television program that began its run on DirecTV Satellite Network in early January.

Search for Homes on TV is, according to President John Giaimo, run by a professional marketing agency that knows how to get results. For those homeowners who want their homes featured, there are several advertising options, ranging in cost from $399 to $1,295. Each advertising campaign, run by Giaimo and his team, will include such marketing tools as television advertising; video walk-through and presentation; Internet distribution on well-traveled and significant search engines including Google and Yahoo; direct mail marketing with local distribution of postcard mailers; local newspaper classified advertising; and custom printed flyers and lawn signage.

In addition, homeowners can list their properties on http://SearchHomesOnTV.com - SHOTV's Web site - for free.

"Unlike competing FSBO sites, all data elements and up to seven images of the property can be promoted on our site at no cost. And the listing may remain on the site until sold,"
Giaimo says. "We have an aggressive and ongoing ad campaign to draw would-be buyers to our Web site."

The typical homeowner spends approximately $200 every week to advertise their homes in local newspapers. But, to sell a home in a down market, today's homeowners must be far more aggressive rather than focusing on only one marketing tool.
SHOTV allows them to do just that.

"We are changing the way real estate is handled. From the advertising to the actual selling of the property, it's now a whole new venture," Giaimo says.

Recent Posts

December 31, 2018

Virtual Office Websites


December 14, 2018

Open House Strategies


December 11, 2018

Seven Sales Tips


November 27, 2018

RealTown® Cadre


November 24, 2018

Adventures in Selling


November 24, 2018

Just One Thing


November 22, 2018

Assemblage VS Plottage


November 22, 2018

Breaking Down Obstacles


November 21, 2018

Covenants VS Conditions


November 21, 2018

Using the Right Word


November 20, 2018

Deposit VS Down Payment


November 19, 2018

What is a Foreclosure?


November 16, 2018

What's an Escrow?


November 16, 2018

Easement vs. License


November 15, 2018

Shopping on Shop


November 14, 2018

Ethics and Offers


November 14, 2018

Accentuate the Positive


November 14, 2018

What is Leadership?


November 8, 2018

A Message to Garcia


November 8, 2018

Who Owns Your Domain?


November 05, 2018

Lead Generation


November 2, 2018

More on Syndication


November 1, 2018

Quality-Not-Quantity


November 1, 2018

How to Hold Title


October 30, 2018

Estate Planning


October 30, 2018

On Change


October 24, 2018

Connect the Dots


October 20, 2018

Peak Performers


October 11, 2018

Shhh, It's a Secret


October 11, 2018

Hooking Buyer Emotion


October 10, 2018

The Power of Staging


September 30, 2018

Real Estate is the Key


September 29, 2018

Lead Yourself


September 26, 2018

Buy Real Estate Now


September 12, 2018

TBT - Agency Disclosure


September 11, 2018

Successful REALTORS®


September 11, 2018

Buyer Representation


Next Videos

Related Post