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2008-05-30 15:58:19

Prudential Feeds Property Listings to Propsmart.Com, Zillow.Com

Irvine, CA --(BUSINESS WIRE) -- Prudential Real Estate Affiliates, Inc., a Prudential Financial, Inc. (NYSE: PRU - News) company, today announced its feed of more than 140,000 for-sale property listings to popular Internet search sites Propsmart.comTM and®. The agreements will place Prudential Real Estate affiliates' listings in front of the millions of consumers who visit these sites looking for real estate and related services and information. 
“Consumers love to shop for real estate using real estate media web sites such as PropsmartTM and Zillow® simply because they get great results,” said Laurie Keenan, president of Prudential Real Estate. “The sites are easy to use, they offer great information and they save consumers time. Most important, the sites offer consumers a rich search experience and, now, our listings will be a part of that experience.”

Prudential Real Estate listings include property descriptions and photos, plus listing-agent and affiliate-contact information.

Prudential Real Estate’s listings feeds come on the heels of similar marketing and advertising agreements announced recently with real estate media sites and

“It’s common knowledge that the majority of real estate consumers begin their searches on the Internet,” Keenan explained. “Our objective is to have our affiliates’ listings front and center of all those searches, and at the same time offer consumers information and resources that will enhance their real estate search experience.”

Said Bruce Pedersen, president of Propsmart, “We are proud to announce a direct feed from Prudential Real Estate affiliates. Propsmart, with alliances such as Prudential Real Estate, continues to create and innovate new tools to optimize the consumer experience and the profitability of progressive agents.”

Added Jorrit Van der Meulen, Zillow’s vice president of partner relations, “With more than 5 million visitors coming to our site each month, our goal is to build the most robust online real estate experience possible. The addition of Prudential Real Estate’s listings to our site is a huge step toward that goal. Not only does it bring even more choices to consumers shopping for homes, but it brings with it a brand they know and trust.” is a next-generation real estate search engine, aggregating more than a million property listings from hundreds of online sources and private sellers. It makes these listings easily searchable with a Google Map-based visual interface. Propsmart also has a growing online community of buyers, sellers and service providers. is an online real estate community where homeowners, buyers, sellers, real estate agents and mortgage professionals find and share vital information about homes, for free. Launched in early 2006 with Zestimate® values and data on millions of U.S. homes, Zillow has since opened the site to community input, data and dialogue. One of the most-visited U.S. real estate Web sites, Zillow's goal is to help people become smarter about real estate in every stage of the home ownership process -- buying, selling, remodeling and financing. The company is headquartered in Seattle and has raised $87 million in funding.

Prudential Real Estate and Relocation Services, Inc. is Prudential’s integrated real estate brokerage franchise and relocation services business. Prudential Real Estate franchises are independently owned and operated. Companies are selected based upon outstanding performance records, high levels of customer service and shared business values with those of Prudential. Prudential Real Estate provides franchises with business strategies using Operation Reviews as well as numerous benefits, including access to Prudential Real Estate’s Online Seller AdvantageSM program designed to provide real-time information to sellers with the touch of a keystroke. Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with more than 2,100 franchise offices and approximately 64,000 sales professionals in the franchise Network as of December 31, 2007.

Prudential Financial, Inc. (NYSE: PRU - News), a financial services leader with approximately $631 billion of assets under management as of March 31, 2008, has operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping approximately 50 million individual and institutional customers grow and protect their wealth. The company’s well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. For more information, please visit

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