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2007-05-15 20:22:00

Point2 NLS Expands Real Estate Listing Syndication Network


Saskatoon, SK and Vancouver, BC – May 15, 2007 –- Point2 Technologies Inc. (“Point2”) today announced that it has expanded its Point2 NLS listing syndication network, adding t10 new consumer-facing advertising destinations for members’ listings.

The most recent sites to start drawing live Point2 NLS listing data feeds include HotPads.com, Vast.com and CityCribs.com. Newcomers also include Propbot.com, House.com, VideoHomes.com and TheHousingPages.com. In early March, Point2 also added simplified, quick manual ad posting support for Craigslist, Backpage.com and eBay to accelerate the task of advertising listings on the high traffic sites.

The new additions increase the size of the Point2 NLS syndication partner network to a total of 22 destinations and increase listing exposure on third-party sites by nearly 300%.

“Point2’s listing syndication network and strategy have brought massive online exposure to our members. Adding more high-traffic destinations takes that advantage to a completely new dimension, especially considering that the benefits can be drawn without much effort or any financial investment on the side of the listing agent or broker,” said Brendan King, Chief Operating Officer, Point2 Technologies Inc.

Listing syndication from a Point2 NLS account is free and at the complete control and discretion of the broker and his or her agents. All leads generated are directed back to the listing agent’s built-in Point2 NLS lead management system, with no intermediaries.

“While syndicating listings to popular real estate search sites is highly effective, I cannot emphasize enough the importance of combining it with an automated agent-to-agent website syndication plan,” added King. “Incremental exposure generated by Point2 NLS members who use the Point2 peer-to-peer syndication technology, Agent Handshake™, confirms that results can increase exponentially when a complete syndication strategy is applied.”

Entered once into the Point2 NLS online marketing and lead management platform, listing data can be re-used and re-purposed for key marketing tasks including automatic syndication to Point2 NLS peer websites or to any other website, irrespective of the site vendor or host. Users can also launch a world class Point2 website and Point2 Blog, automatically populated with their listing data, and can syndicate listings to any or all of Point2’s third-party consumer search sites, with just a few clicks. Listing information updates on syndicate sites is also automated, saving the agent, the brokerage and administration staff significant time and effort.

A built-in advanced lead routing, lead management and incubation system can also be activated in conjunction with any of the above features or as a standalone function, to help optimize conversion and productivity.

While a live feed from Point2 automates the syndication process to all integrated feed partner sites in the network, premium syndication ad placement is also offered for the New York Times site, NYTimes.com and for Point2Homes.com. An interface that automates Google Adword campaign bookings provides users with another important time to market and productivity advantage.

In addition to the ten new sites announced today, the Point2 NLS syndication and advertising network includes Google Base, Yahoo! Classifieds, NYTimes.com, Point2 Homes, Trulia, Oodle, PropSmart, Edgeio, RealEstateAdvisor.com, US Condo Exchange, LiveDeal.com and LiveDeal.ca.

Membership in Point2 NLS is exclusive to licensed real estate professionals. The platform is the industry’s most highly integrated, end-to-end solution that combines all the critical, advanced technology tools real estate professionals require today to effectively market, manage and sell real estate listings, in a single, easy-to-use package.

Brokers, agents, builders and property managers worldwide can join Point2 NLS for free, at www.Point2NLS.com. Membership continues to grow rapidly at approximately 1,000 additional members each week, and today stands at over 127,000 users.

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