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2009-11-14 18:27:30

Point2 Technologies Announces Ten Real Estate MLS and Association Contracts


Point2 Technologies Inc. (“Point2”) has announced that it has been selected by ten leading real estate Multiple Listing Service (MLS) organizations and Associations across different regions of the United States to power their national online property listing syndication strategy and plans.
The new partnerships include, amongst other major organizations, Multiple Listing Service of Greater Cincinnati, Mid America Regional Information Systems, Northern Kentucky Multiple Listing Service, Pensacola Association of REALTORS®, Prescott Area Association of REALTORS®, and Tulare County Association of REALTORS® & MLS.
Under the agreements, the partnerships will deliver Point2’s critical enterprise level automated listing syndication and traffic reporting solution to over 32,000 brokers and agents representing over 80,000 property listings, at no added cost to them.
Key user benefits will include single point of data entry, which will enable brokers and agents to capitalize on their MLS listing data to selectively publish listings across Point2’s industry leading syndication and re-syndication network of nearly 40 high traffic consumer real estate search sites and search engines as well as to over 260 media websites across the nation. Access to online traffic reports will also be provided to all users, as part of the agreements.
Seamless technology integration will also extend to all users convenient access to Point2’s complete online marketing, syndication and website solution software suite, Point2 Agent  on a subscription basis.
In addition to listing syndication, subscribers will be able to export listings to their existing websites, create and export virtual tours, access detailed traffic reports, launch a Point2 Agent website or blog, and maximize lead conversion through the system’s advanced and proprietary predictive marketing technology.
“Organized real estate’s adoption of ‘Distribution Trumps Destination’ as an operating mantra has accelerated significantly over recent months, recognizing the benefits of publishing listings where consumers go online when they shop for real estate,” said Saul Klein , Chief Executive Officer, Point2 Technologies Inc. “Controlled distribution of listings on popular consumer sites, enabled by the MLS or Association has also brought a very valuable new member benefit to brokers and agents, allowing them to better control their listing assets online, simplifying the online advertising process and applying significant pressure on the lead generation and resale model.”
Since launching its syndication solution for MLSs and Associations just over one year ago, more than 100 real estate organizations from across the United States, representing over 125,000 brokers and agents, have now partnered with Point2 to deliver the benefits of syndication to members.
Point2’s real estate syndication engine today feeds over 550,000 listings to its syndication and re-syndication network through a live Real Estate Transaction Standard (RETS) based data feed, once every 24 hours.
About Point2 Technologies Inc.
Point2 Technologies develops and markets web-based inventory management and online marketing software solutions for the real estate and heavy equipment industries .
Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Contact:

Roger Noujeim
Vice President of Public Relations
Cell: 778-960-8906
Toll Free: 1-888-955-7900 ( U.S. and
Canada )

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