Point2 Technologies and RealtyTrac Enter Marketing Partnership
Saskatoon, SK and Irvine, CA, May 15, 2008 – Point2 Technologies Inc. (“Point2”), the industry’s largest independent provider of website and listing syndication software for real estate professionals, and RealtyTrac Inc. (www.realtytrac.com), the leading online marketplace for foreclosure properties, today announced a marketing partnership agreement that aims to extend both organizations’ market reach and exposure while establishing new revenue streams at the same time.
Under the deal, Point2 will integrate access to RealtyTrac foreclosure listings, on www.Point2Homes.com. The integration will enable the site’s growing community of nearly 1.2 million unique monthly visitors to access and research the latest foreclosure and bank-owned properties in the United States, as well as related market data, through a simple subscription process.
“With interest in foreclosures unabated, our partnership with the industry’s leading provider of pre-foreclosure and bank-owned properties makes the consumer experience on Point2 Homes that much more valuable and comprehensive and it creates a new lead generation channel we can potentially leverage to drive more business to Point2 members,” said Saul Klein, Point2 Technologies Chief Executive Officer (shown at right).
“We’re extremely excited to partner with Point2 to integrate RealtyTrac foreclosure properties on Point2 Homes,” said Rick Sharga, vice president of marketing at RealtyTrac. “Point2 Homes has and continues to grow at a solid pace, mainly due to the appeal of its unique, rich and detailed listings online consumers seek today. This partnership will enable RealtyTrac to provide foreclosure data to Point2’s growing audience and thereby help us continue to carry out our mission of making foreclosure data more conveniently accessible to more people.”
Each month, 1.2 million unique visitors research real estate on Point2 Homes, which is reflected in 11 million page views, and 1500 new listings are posted to the site daily by brokers and agents, augmented with up to 36 photos, property details, neighborhood information and virtual tours.
With U.S. foreclosure activity up 112 percent in the first quarter of 2008, foreclosure properties are becoming a more sizeable segment of the overall real estate market, generating more interest from buyers, investors and real estate professionals who want to tap this previously hidden market.
Today’s announcement reflects part of a larger plan for cooperation between Point2 and RealtyTrac.
About RealtyTrac Inc.
Ranked as the third largest real estate site by MediaMetrix and No. 53 on Inc. magazine’s 2006 Inc. 500 list of the nation’s fastest-growing private companies, RealtyTrac Inc. (www.realtytrac.com), is the leading online marketplace for foreclosure properties, providing all the resources that home seekers, investors and real estate agents need to locate, evaluate and buy properties below market value.
Founded in 1996, RealtyTrac publishes the largest and most comprehensive national database of pre-foreclosure, foreclosure, For Sale By Owner, resale and new construction properties, with more than 1 million properties across the country, property reports, productivity tools and extensive professional resources. RealtyTrac hosts nearly 3 million unique visitors monthly and has been chosen to supply foreclosure data to MSN Real Estate, Yahoo! Real Estate and The Wall Street Journal’s Real Estate Journal. For more information, visit www.realtytrac.com.
About Point2 Technologies Inc.
Point2 Technologies develops and markets web-based software solutions for the real estate and heavy equipment industries. In real estate, Point2 is the largest independent provider of website and listing syndication software for real estate professionals, with over 185,000 brokers and agents subscribing to the Point2 platform, in more than 100 countries. Point2’s real estate user base continues to grow by over 1000 additional members each week. Point2 also owns and operates the real estate consumer search portal, Point2 Homes.
In the heavy equipment industry, Point2 is one of the largest providers of e-commerce solutions, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates UsedIron.com, one of the largest used equipment venues online.
Founded in 1996, Point2 Technologies is privately held and employs a staff of 100 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.
Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.
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