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2008-09-15 18:19:31

Point2 Technologies And Cape Cod MLS Launch New Listing Syndication Program

 

Cape Cod & Islands Multiple Listing Service, Inc. (“CC&IMLS”) and Point2 Technologies Inc. (“Point2”), today announced the launch of Point2 Agent across the Association’s markets including Cape Cod, Martha’s Vineyard and Nantucket, Massachusetts. The implementation is designed to deliver superior, value adding productivity tools and services to Association members to help bolster their position and success online, at little or no cost to them.
 
Effective immediately, enabled through a RETS (Real Estate Transaction Standard) compliant feed from the Association to Point2, the new, advanced enterprise-level Point2 Agent solution will automate listing syndication for Cape Cod & Islands MLS (Multiple Listing Service), providing critical listing exposure for members, free of charge, across the industry’s largest network of high traffic consumer search sites.
 
The system will enable brokers to control syndication destinations and to access summary traffic reports, also free of charge.
 
“We are constantly investing in new technologies and services to drive value to our members,” said Henry J. DiGiacomo, Chief Executive Officer, Cape Cod & Islands Association of REALTORS® and Cape Cod & Islands MLS. “Online listing exposure is a key driver to success, and Point2 Agent is head and shoulders above any other solutions we considered. We are privileged that Cape Cod & Islands MLS members are first in the world to tap the benefits of Point2 Agent directly through their MLS system, which will provide prominent, vast exposure for their listings to consumers worldwide. This also gives consumers additional access to Cape Cod & Islands REALTORS®, and will help them to easily select and own a precious piece of Cape Cod, Martha’s Vineyard, and Nantucket.
 
The Point2 Agent listing syndication network includes over 35 partner sites including Google, Craigslist, Point2 Homes, Yahoo!, Trulia, Zillow and NYTimes.com. A complete list can be viewed at http://agent.point2.com/features/syndication.asp.
 
Point2 Agent will also allow Cape Cod & Islands members to seamlessly access their listings and tap the full potential of the Point2 Agent platform such as to augment listings with up to 36 photos each, launch an optional, world class website, control listing syndication destinations, access detailed, site by site and listing by listing traffic reports and, draw on the unique built-in predictive marketing lead capture and conversion system to maximize revenue.
 
These value services are available to all members free of charge, for six months, and for only US $9.95 per month thereafter. The free summary reports immediately available to brokers will become available to agents as part of a planned system upgrade, during the first half of 2009.
 
“We’re very excited to partner with Cape Cod & Islands Multiple Listing Service on this important initiative,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “As more real estate organizations seek value-added benefits for their members and look to create new revenue opportunities, Point2 is best positioned to lead in the syndication and website segment with unique, comprehensive, MLS-targeted solutions.”
 
Jamie Regan, 2009 President, Cape Cod & Islands Association of REALTORS® and Cape Cod & Islands MLS, stated “We’re pleased that members of the REALTOR-owned Cape Cod & Islands MLS now have access to the most complete listing syndication technology in the industry. This solution will also make a noticeable difference for consumers in fulfilling dreams of home ownership, as the majority of buyers today use the Internet in their home search.”
 
Linda Collins, 2008 President of the Cape Cod & Islands MLS, noted “My goal as president last year was to help our members expose their listings to as many avenues as possible. Signing a contract with Point2 helped me to exceed that goal, far surpassing what I thought was possible! The leadership of our Technology Manager, Michael Kennedy, in researching and implementing this great new member benefit, could not have been more thorough and professional.”
 
The enterprise-level Point2 Agent solution is fully supported with a complete introduction, implementation, training and customer service program to facilitate ease of execution for Association executives and administration teams, while helping to maximize user adoption and success. An optional revenue share program is also built in, which creates an instant, new revenue channel for Associations and MLSs.
 
About The Cape Cod & Islands Multiple Listing Service, Inc.
 
The Cape Cod & Islands Multiple Listing Service, Inc. is a for-profit REALTOR Association owned and operated MLS comprised of 2,300 subscribers throughout Cape Cod, Nantucket, and Martha’s Vineyard. The MLS is led by an eleven REALTOR-Member Board of Directors, with representation from Martha’s Vineyard and Nantucket, the Upper, Mid, Lower, & Outer Cape, and Directors-at-Large. Jamie Regan, owner of Century 21 Regan REALTORS in Mashpee, MA is the 2009 President.
 
The activities of the Cape Cod & Islands MLS range from offering valuable member benefits, to providing FREE Continuing Education and other professional development courses, as well as legislative advocacy on behalf of REALTORS and property rights. It is affiliated with the Massachusetts Association of REALTORS, as well as the National Association of REALTORS.
 
About Point2 Technologies Inc.
Point2 Technologies develops and markets web-based e-commerce and online marketing software solutions for the real estate and heavy equipment industries. In real estate, Point2 is the largest independent provider of website and listing syndication software for real estate professionals, with nearly 200,000 brokers and agents subscribing to the Point2 Agent platform, in 100 countries. Point2’s real estate user base continues to grow by over 1200 additional members each week. Point2 also owns and operates the real estate consumer search portal, Point2 Homes (www.Point2Homes.com).
 
In the heavy equipment industry, Point2 is a leading provider of e-commerce solutions, powers Caterpillar Inc.’s global heavy equipment dealer network and owns and operates www.UsedIron.com, one of the largest used equipment venues online.
 
Founded in 1996, Point2 Technologies is privately held and employs a staff of 110 at its headquarters in Saskatoon, SK and its Vancouver, BC offices. More information can be obtained at www.Point2.com.
 
Point2® is a trademark of Point2 Technologies Inc. All other company and product names may be trademarks of the respective companies with which they are associated.
 
Media Contacts

Cape Cod & Islands Association of REALTORS®
Henry J. DiGiacomo, CAE, RCE
Chief Executive Officer
T. 1-508-957-4344
E. hdigiacomo@capecod.net
 
Point2 Technologies
Roger Noujeim
Vice President of Public Relations
Toll Free: 1-888-955-7900 (U.S. and Canada)
E. rnoujeim@point2.com
 
 
 

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