Point2 Reports 500 Percent Increase in ‘MLS Certified™’ Program Adoption
San Diego, – June 27, 2011 – Point2 (www.Point2.com), a leader in Web-based real estate marketing and listing syndication solutions today reported a five-fold increase in the number of MLSs and associations that have embraced the MLS Certified™ (www.mlscertified.com) initiative, with the total number of organizations that today syndicate listings through Point2 under the MLS Certified label rising from eight to 43 in ten days.
The program, launched by Point2 last month, is designed to drive higher standards in property data on the Internet in the United States, and boost consumer confidence in the accuracy of published information on real estate consumer portals, such as a for sale unit’s current price and availability.
The MLS Certified™ logo will appear on all listings generated from the respective MLS or association for distribution across Point2’s national syndication partner network of approximately 50 major U.S. consumer real estate websites and search engines.
New organizations that have rolled out MLS Certified in the past two weeks include Realcomp II Ltd., which represents nine Michigan-based member associations, Palmetto State MLS, West Michigan Lakeshore Association Of REALTORS®, Hamptons North Fork REALTORS® Association MLS, Pocono Mountains Association Of REALTORS®, Harrison District Board of REALTORS®, Monmouth County Association Of REALTORS®, Victor Valley Association Of REALTORS®, Ozark Gateway Association Of REALTORS®, and Washington County Board of REALTORS®.
“Listing data is extremely valuable and takes tremendous effort and time to put together. Presented accurately, in a timely manner, gives credence to both the portals displaying the listing and the real estate professionals behind it,” said Vardell Curtis, RCE, executive officer for Washington County Board of REALTORS®, in St. George, Utah. “We thank Point2 for undertaking such an important initiative to protect our intellectual property.”
“While not surprising, early adoption of MLS Certified has significantly exceeded our expectations,” said Saul Klein, senior vice president, Point2. “With implementations going live almost daily, and more MLSs and associations joining the Point2 listing syndication program, we can expect property data standards and consumer confidence and expectations online to continue to rise.”
Listings from an additional thirty organizations in the state of Texas today also feature the MLS Certified logo on the state’s public facing website.
Each day, Point2 syndicates more than 1.1 million real estate listings generated from nearly 240 MLSs and associations in North America, to more than 60 consumer portals, search engines, classified and auction sites, and delivers millions of click throughs, leads and online traffic reports each year back to the listing agents and brokers, free of charge.
- MLS Certified™ logos, high resolution listing images and Frequently Asked Questions (link).
Point2 (www.Point2.com), a Yardi Systems Inc. (www.Yardi.com) brand, provides inventory management and online marketing software solutions to the real estate and heavy equipmentindustries across 120 countries.
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