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2010-09-27 23:42:52

Point2 Announces Eleven New Listing Syndication Program Implementations

Saskatoon, SK and Vancouver, BC – September 27, 2010 – Point2 Technologies (“Point2”) today announced eleven additional real estate MLSs (Multiple Listing Service) and Associations in the United States have recently selected and completed the implementation of the company’s benchmark setting property listing aggregation and syndication solution.

Today’s announcement follows a September 22, 2010 release by Point2 that the REALTOR® Association Of Greater Fort Lauderdale, Inc., one of the largest REALTOR® Associations in the State of Florida, with 8,600 members and 20,000 listings, had also completed the Point2 program roll out.

Under the program, the following organizations will now also enable their members, at no added cost to them, to automate the distribution of listings, selectively on a listing by listing basis, across Point2’s industry leading national network of 55 syndication partner websites and search engines including Google, Yahoo!, Cyberhomes/AOL, Trulia, Zillow, Homefinder, Oodle, Vast, eBay and Craigslist.

  • Ann Arbor Area Board Of REALTORS® (Michigan)
  • Burbank Association Of REALTORS® (California)
  • California Desert Area Association of REALTORS®  (California)
  • Hamptons North Fork REALTORS® Association MLS (New York)
  • Iowa City Area Association Of REALTORS® Inc. (Iowa)
  • Northwest Mississippi Association of REALTORS® (Mississippi)
  • Osceola County Association of REALTORS® (Florida)
  • Sedona Verde Valley Association Of REALTORS® (Arizona)
  • Tuolumne County Association of REALTORS® MLS (California)
  • Upper Peninsula Association Of REALTORS® (Michigan)
  • Warren County MLS (New York)

“We welcome our new MLS and Association partners, and their members to the Point2 community, and we look forward to seeing them leverage Point2’s advanced online exposure and lead conversion technology to help them compete more effectively and grow their business,” said Saul Klein, Chief Executive Officer, Point2 Technologies. “Our solutions are developed for the MLS and its members, and constantly evolve to meet and exceed their requirements. We are pleased to see our focus on our customers rewarded with consistent market adoption and growth.”

Leads generated on all approved Point2 syndication partner websites are delivered to the listing brokers and agents, at no cost.

In addition to free listing syndication, the Point2 solution gives all MLS members, brokers and agents, free access to online traffic reports generated on key syndication partner websites, to enable more informed online marketing and advertising decisions.

To increase revenue, brokers and agents can now also activate a subscription-based Point2 Agent ( account, seamlessly through their MLS dashboard, to efficiently manage leads and increase sales through the system’s advanced and unique, built-in lead management and conversion tools.

Advanced online traffic details and consumer browsing behavior analysis will also extend critical insight to support marketing and lead conversion, and reinforce agents’ pricing and property improvement recommendations to their clients.

Point2 Agent users will additionally be able to launch and automatically populate a Point2 Agent website, create virtual tours or export listings to their existing website, irrespective of service provider.

Point2 continues to forge between four and six new MLS and Association agreements each month. To get more information on Point2’s MLS and Association solution, please visit

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