Network Strategies: Building on a Consumer-Centric Technology
Malta, NY, August 28, 2007 -- An elite group of brokers from all across America have come together in an unprecedented effort to create a comprehensive USA footprint on a global real estate network at www.FindaHome.com. Industry leaders like Howard Hanna, Baird & Warner, Weichert, ZIP Realty, FC Tucker, ShoreWest, Long & Foster, Nothnagle, Tarbell and many more of the Top 200 companies in the United States have had entire MLS regions reserved exclusively to their companies.
The networking strategy is nothing new. The wisdom behind “strength in numbers” … “the power of many” and other similar adages are aptly demonstrated through industry associations. Even market-exclusive models like national franchises and member organizations like “Leading Real Estate Companies of the World” or “Realty Alliance” have revealed the benefits associated with cross-market cooperation.
What’s unique about this network is that this multi-dimensional group of independent thinkers and leaders has come together to take advantage of a single consumer-centric technology called www.FindaHome.com. The site goes live today with a sampling of the national MLS-style offering that it will expand to include more than 20 other countries later this year.
FindaHome.com has positioned itself to become the most comprehensive location-based real estate search site in the world. It’s founders are banking on the continual increasing demand of consumer expectations when it comes to information access for homebuyers and sellers. This broker-network is investing in an information model that could conceivably place the fledgling portal in a head-to-head battle with behemoths like HomeGain, and REALTOR.com.
FindaHome.com’s technology is based on a number of patent licenses acquired by Equias, a Delaware corporation who along with their Danish counterparts has helped to develop the international portal and assemble the early members of the US network. A quick tour of the site will illustrate the unusual depth of local neighborhood information available to homebuyers.
For example, in addition to the normal search parameters consumer have come to expect on advanced search sites, homebuyers can also select specific criteria for the types of neighbors around whom they’d like to live. FindaHome.com enables a user to specify the ideal education levels, occupation types, or the average income and median wealth, in areas of their interest, right down to search for homes that have families with children. Simple color coded house icons designate the best matches.
The technology even makes possible comparisons never before imagined by consumers. By overlaying neighborhood attributes like crime rates, housing density, turnover rates, school district rankings and more … the average homebuyer can get a visual snapshot of a location far more effectively than previous modes of having to pile through endless reams of relocation pamphlets and statistics would have ever allowed.
FindaHome.com expects that by providing more of what the savvy online consumer wants and needs with regards to local neighborhood details that the broker partners will benefit. If FindaHome.com’s international MLS-style model begins to eat into the dominant traffic counts that mega-sites have been able to produce by simply providing broad U.S. property coverage, this exclusive network of pioneering brokers may just become the beneficiaries.
It’s too early to tell if we’re witnessing the birth of one of the next big portals. The next six to nine months should provide some real evidence as to that likelihood. However; based on the quality of brokers who have been researching and joining this network it may be pointing to something more important. There appears to be a willingness amongst many of the industry’s more progressive leaders to broaden their thinking about consumer-centric technologies and react more quickly to changing trends in consumer behavior.