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2007-01-07 02:25:00

National Listing Service Empowers Realty Pros

"You've heard us say that it is time for real estate professionals to take back their future. After taking an in depth look at Point2NLS, we believe it is the right step at the right time." -- Saul Klein, John Reilly, and Mike Barnett.

Point2 Technologies has launched Point2 NLS, the first national listing service for licensed real estate professionals. The new service is launching with nearly 105,000 members in its roster.

Unlike a traditional Multiple Listing Service (MLS), which is primarily an offer of compensation and where rules are enforced with fines, Point2 NLS is advertising and marketing focused, does not apply membership fees, and is self policed by its user community.

Point2 NLS is designed to give real estate professionals complete control of their marketing relationships and of their most valuable marketing assets - their listings.

The new platform allows members to selectively advertise listings on peer websites and on third party consumer search sites. Members always retain control over who displays their listings and where.

Proprietary Point2 NLS data control capabilities are designed to help real estate professionals take back their future, which has been in question given the proliferation of technologies and business models that have allowed virtually anyone to leverage property listings featured on the Internet, for their own benefit.

"Point2 NLS brings to bear the true value and power of organized real estate. It has enhanced the best features of a traditional regional MLS, those being advertising and organized cooperation amongst professionals, and mixed them with web 2.0," said Brendan King, chief operating officer, Point2 Technologies." "Complete control of listing assets, choice in marketing partners, wide syndication exposure, rich deep data, virtual tours for every listing, consumer empowerment and participation, no regional boundaries and, a drive to provide detailed analytics and return on investment (ROI) data on advertising investments across the network are really what Point2 NLS is all about."

Point2 NLS also breaks down artificial geographic barriers and standardizes listing content data structures to maximize listing exposure, facilitating a richer, more comprehensive real estate search experience, increasing value and benefit to end consumers.

Said Saul Klein, InternetCrusade President and CEO: "I applaud and support Point2's efforts to give control of the advertising and marketing of listing information back to the real estate professional. It is the right move at the right time."

Based on Point2's proprietary, patent-pending technology, Agent HandshakeT powers the peer to peer advertising capability of the new service.

Point2 NLS members can add and store unlimited listings, each including up to 36 photos and extensive property details. The system also empowers consumers by allowing them to directly participate in the marketing of their property. At the discretion of the real estate agent or broker, home sellers can add content to their property listing, through a Seller Login option.

Once entered into Point2 NLS, members can easily and efficiently advertise listings on a limitless number of peer websites, and on any or all of Point2's listing syndication partner sites, for free, including Google Base, Yahoo! Classifieds, Trulia, Point2 Homes, Oodle, Propsmart, Livedeal, Edgeio and others.

Additionally, members can leverage listing content to book spotlight advertising on applicable sites including, all through the same, simple check box process and interface.

Users can also integrate their Point2 NLS listings into their existing website or blog, irrespective of who their service provider is.

Other key Point2 NLS capabilities include an advanced lead management and incubation component, and performance analytics that capture traffic data generated from each of the advertising channels.

Membership in Point2 NLS is open to all licensed real estate professionals irrespective of geographic location or affiliation. The system is easy to use and can be accessed from any computer with an Internet connection. Comprehensive training is offered to the members, online, also free of charge.

The Point2 NLS website is now live. Licensed real estate brokers and agents in the United States, Canada and around the world can sign up at

About Point2 Technologies Inc.

Point2 Technologies provides online marketing and eBusiness software solutions for the real estate and heavy equipment industries. Leveraging Point2 proprietary and patented technology, Point2 develops and markets software solutions that enable organizations to conduct business over the Internet more easily and more profitably. The company is the largest provider of online marketing and lead management software for real estate professionals, led by its flagship product, Point2 Agent, with nearly 105,000 subscribers in 85 countries. Point2 is also one of the largest providers of e-commerce solutions to the heavy equipment industry.

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