NAR and Industry Tech Leaders Agree to Syndication Standards
The National Assn. of REALTORS® and other industry members of the Real Estate Standards Organization have unanimously approved a draft standardized data format for distributing real estate listing information.
Real Estate Transaction Standard, an industry effort initiated by NAR and maintained by RESO, simplifies the process of sending real estate information by allowing brokers and MLSs to send their listing data to multiple real estate advertising Web sites without dealing with different data formats.
The standard was drafted and unanimously approved by a RESO working group composed of NAR’s Center for REALTOR® Technology and many of the real estate industry’s leading publishers and consumers of real estate listing data. They include MLS Assistant, MLS Listings Inc., MLSPIN, New Jersey MLS, TREND MLS, Move Inc. (operator of Realtor.com®), Bridge Interactive, Bainbridge, Cevado Technologies, CLRsearch, eNeighborhoods, eShowings, FBS Data Systems, Google, Homescape, Marketlinx, Oodle, Point2, PropBot, Prudential Preferred CRE, RealEstate.com, Realtracs, ThreeWide, Trulia, Vast, Yahoo! and Zillow.
The partnership of MLSs, vendors and real estate brokers came together to develop the standardized data format because they understand the business and technology needs of REALTORS® today and their desire to get property information to home buyers faster and more efficiently.
“REALTORS® are industry innovators and understand that more consumers than ever are seeking real estate information online,” said Mark Lesswing, NAR chief technology officer and senior vice president(shown at right). “By collaborating with our RESO partners to standardize the data formats, we are making it easier for REALTORS® to feed their clients’ property listings to multiple real estate sites in one format, saving them time and money.”
The draft standard will be implemented immediately by several of the partner organizations. Following their feedback, a final draft will be presented and voted on during a meeting of the partners in August.
NAR’s CRT was established to provide technology leadership, guidance and assistance for its members. CRT makes available informed industry insight, research and open-source applications through its mission of implementation, advocacy and information.
The National Association of REALTORS®, “The Voice for Real Estate,” is America’s largest trade association, representing 1.3 million members involved in all aspects of the residential and commercial real estate .
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