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Knowledge is power. Too many people in the industry today only have a surface idea of what their company’s products and services are all about. They never take the time to become an expert and this leads them to always operate with a degree of insecurity. To truly stand out from your competition and to ensure clients truly believe in the benefits of your products and services, you not only need to become an expert about everything your company offers, but you need to believe passionately in what you do. Today if you are sitting at a table making a presentation to a potential client, do you know your products intimately? Are you so committed to your products and services you would use them yourself?