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2010-07-12 23:21:44

It's Official, Summer is Here.


July 2010
Volume 1: Issue 2

It’s Official, Summer is Here.

Spring is over and Summer has begun.  What are your goals for the season and the rest of the year? 

Here at RealTown, we’ve been working on some changes that we think you’ll love.  If you are active on the site, you may have already noticed that you can now Single Sign-on using your Facebook credentials.  You may have also noticed that when viewing Community discussions you can now Like or Share the discussion with your Facebook friends just by clicking a button!

For your convenience we have gathered some of the most popular threads and articles below.  These are just a few examples of the wealth of information you can find at  From wonderful closing gift ideas and your favorite tech tools to defining your value proposition and how it has changed with all the technology advancements made as of late; RealTown is your source for industry news.

What’s Your Value Proposition?

A few weeks ago, Saul Klein posed the following question to our members:

My brother in law is about 68 years old and he is a nuclear engineer. He and his wife are going to sell their home in Idaho and move south. He had a website ( created to help him market his home (not by a real estate professional).

He will then add it to Zillow, Trulia, Yahoo, Google Base, and a number of other destination portals. His question is why hire a real estate agent to do what he can do himself. He is willing to pay a member of the MLS a few hundred bucks to get the listing into the MLS, but he will not pay a fee that is a percentage of the sale price

Your answers will help create your "value proposition," so what are your answers to what you will bring to the transaction?
Is he an anomaly or the future?

See some of the responses and add your comments 

Closing Gifts.

One of the final steps of the home sale process is the purchase of client closing gift.  Choosing a unique, personalized, and useful "Thank You" for your client can increase referrals for your real estate practice and is an integral part of a marketing strategy.  With a wide range of varied costs and personalization, the sky is the limit.  

What do you buy your clients at closing?  We have gathered a ton of suggestions and feedback from our members.

Click here to see the responses.

Top Technology Tools for REALTORS®.

A few weeks ago, Saul Klein asked:

Help me out here, if you had to list, in the categories of:

  • Hardware
  • Software
  • Services

What would be your top 12 "Tech Tools", and why?

What are/were any measurable results from the use of the above?

Find out what your peers chose.

Web 2.0 Course.

Have you learned about the National Association of REALTORS® Web 2.0 & Social Media Course yet?  Your competition has.

The makers of e-PRO®, the only NAR approved Internet Certification Program, bring you a new course designed to bring real estate professionals up to speed in this new world of social media.  The course has proven to be a hit—just take a look at some of our MANY testimonials

The introductory period for this course is about to end, and the price will be increasing at the end of July.  REALTORS® who sign up before August 1, 2010 will pay only $99—the price will go up to $149 on August 1, 2010.  e-PRO® Students and Graduates who sign up before August 1, 2010 will pay only $79—the price will go up to $99 on August 1, 2010.

Click here to learn more and sign up!



About is the Internet portal that features everything that is real estate. RealTown is one of the oldest and most respected communities in the real estate industry, with its development dating back to 1995. See The RealTown Story.

Here you will find one of the most comprehensive and valuable resources available, a real estate portal with concentration on Content, Context, Collaboration, and Community.  Whether you are a consumer looking for buyer and seller information on real property or a real estate professional looking for resources and networking, has it all. As the Web Site continues to evolve, we look forward to your participation. This is YOUR community. Remember, "no one is as smart as everyone."






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