Huge Mistake You Shouldn't Make in November
The end of the year is coming, and many agents are making a HUGE mistake. It's because they are not taking advantage of the timely marketing opportunity that is right under their nose (The end of the tax year is a great time to grow business with real estate investors, and November is prime time!)
Let's back track a little… real estate investors are really active in the markets right now, but what's the reason?
Basically, there are 4 benefits that they stand to gain by investing in real estate today:
1) Appreciation - Over time, real estate generally goes up in value
2) Cash Flow – Positive income after collecting rent and deducting all operating expenses
3) Equity - Each mortgage payment reduces the loan balance and increases owner equity
4) Tax Savings - Investors can use real estate to further reduce their taxable income even though they are making more money.
Out of those 4 benefits – tax savings – is something an investor will consider more heavily as the tax year comes to an end (like right now). This is a great opportunity for real estate professionals to get in the good books of their clients!
Investors are great clients, and they want a real estate professional who can provide for their needs. They want you to have a “how can I help” mentality without expecting something in return. If you can cultivate this long term relationship with investor clients, the business is sure to follow!
RealTown members are invited to a 30 minute webinar on how to grow your business by serving the needs of investor clients this Thursday, November 12th at 11 AM PST.
The current housing markets are an investors' playground, and agents who are not marketing to investors are missing out on a great business opportunity. The webinar is free for RealTown members, but space is limited and preregistration is required. Click Here to Register: https://www2.gotomeeting.com/register/163848315
In the meantime, here are some tips about how to grow your list of investor clients:
Run ads in your local classifieds - Find deals that are good investment opportunities for investors, and market those. This is a great way to establish a long term relationship with investors who are actively looking to purchase. Show investors you understand their needs and are willing to help them find the deal that is right for them.
Craigslist is a great place for you to market your services. Be sure to put a phone number, and only list an email address if you can respond to it quickly.
Local REI meetings – Investors love to network at these events, and you are sure to find many buyers at these meetings - Try to meet as many investors as possible. Pass around a sign-up form for folks who want to receive the latest real estate deals from you.
Auctions – You will always find investors hanging out at auctions, and it is a great place to collect business cards as well as hand out your own.
Call “For Rent” signs/ads - Calling for rent signs can be rewarding, because the person on the other end is typically a landlord looking for a tenant – imagine what you can accomplish by helping them find a tenant! The landlord might possibly be an active investor who is looking for more properties, and this is a great way to build a relationship with them. You'll be surprised by what you can accomplish in a high rental area.
Hard Money Lenders - Investors need to borrow money from someplace – and you can assume that hard money lenders have a long list of clients they do business with that they would definitely pass your card along to.
TReXGlobal.com builds property management software and tax filing web tools for investors to save time and money, and to maximize their returns on property investments. The TReXGlobal Partner Program helps agents grow business with clients using their own FREE co-branded software and newsletters.
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