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2008-04-15 12:05:00

How to Generate Publicity to Build Reputation

A new online class by journalist, PR expert and former Congressional press secretary Edward Segal shows real estate agents and brokers how to generate free publicity to help build their reputations, get more listings and sell more properties in this challenging housing market. Segal is the CEO and communications director of the 1,700 member Marin Assn. of REALTORS® in Marin County, CA. 

The Profit by Publicity professional development course features hundreds of proven and effective PR tips, tools and solutions that can provide real estate professionals with a competitive advantage in the marketplace.

The class is based on Profit by Publicity, Segal’s how-to PR handbook that was published recently by the Marin Assn. of REALTORS®, and the seminars and workshops he has conducted across the country for the National Assn. of REALTORS®, California Assn. of REALTORS®, and  local REALTOR® associations.     

The online class includes case studies and easy-to-follow advice real estate agents and brokers can use immediately to publicize their services, expertise, activities and accomplishments; ensure successful media interviews; use the Internet as a publicity tool; prepare effective news releases and other press materials; deliver successful speeches and other presentations; and get the most out of their publicity.

The course includes examples of the most successful story angles and news hooks that can help convince reporters to do stories about real estate agents and brokers;  samples of the news coverage real estate professionals have received about their activities, services and expertise; and expert advice on how to duplicate their success.

The class is available exclusively at and

The $199 registration fee includes the four-hour course, nine exercises and worksheets, and Segal’s feedback to and evaluation of the course assignments. Graduates will also receive a free subscription to the "Profit by Publicity" newsletter with the latest examples of how real estate agents and brokers are publicizing themselves.

About Edward Segal 

Segal is the former marketing strategies columnist for The Wall Street Journal’s, senior media relations consultant to Ogilvy Public Relations Worldwide, and a freelance writer whose articles have appeared in The New York Times, The Washington Post, The Wall Street Journal and The Los Angeles Times.

He served as press secretary to members of Congress and campaign aide to presidential and other political candidates, and is a PR consultant who has advised more than 500 clients including the Marriott Corporation, Ford Motor Company, Air Travelers Association, the Society of the Plastics Industry, and Group Health Assn.. 

As CEO and communications director of the Marin Assn. of REALTORS® for the last six years, Segal has generated hundreds of local, national and international news stories about the activities and accomplishments of the organization.

About OnlineEd

OnlineEd is an online real estate school that provides real estate pre-license courses, post-license and continuing education courses for REALTORS®, and their classes are recommended by more than 600 real state companies and REALTOR® associations across the country.

OnlineEd’s pre-license courses are approved by the appropriate state regulatory agencies and by the Association of Real Estate License Law Officials. The state-approved real estate courses can be accessed at any time from any computer.

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