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2012-03-22 17:39:46

How Persistence Can Pay Over and Over Again This Spring

J.K. Rowling, author of the Harry Potter books, had her first Potterbook rejected by 12 publishers. Even Bloomsbury, the publisher that finally bought the manuscript, told her to get a day job. While writing the book, Rowling’s life was in shambles: going through a divorce, living in a tiny flat with her daughter, barely surviving on welfare, and mourning the recent death of her mother, a victim of multiple sclerosis.

But Rowling turned all those negatives into positives by persisting. Specifically, she devoted her time to the Harry Potter series and even drew inspiration from all those nasty personal experiences. The result? Today, she’s the second richest female entertainer on the planet (behind Oprah) worth nearly $15 billion.

Here’s what I take from Rowling’s story: We live in a world where anything is possible. But (and this is a big but) the possibilities only come to those who use their time wisely and persist through their difficulties.

Yes, many Realtors have weathered tough times over the last few years, but by living in a world where anything is possible and arming themselves with persistence, many agents and brokers have not only survived, they’ve thrived.

How? That’s what this article is about. Here are three tips to help you persist and make this spring a record-breaker.

  1. Believe in your goals. When one of my clients first came to me, Russell Rhodes of Keller Williams, he had just sold 260 homes in a year. He said he was thinking about 300 homes as a goal, but he hesitated and thought that might be too much. I responded, “Let me know when you want to sell 350 homes and we’ll talk.” I wanted him to believe anything was possible. He eventually did and sold 357 homes that year. In 2012, he’s aiming for 500 and I have little doubt he’ll do it.
  2. Get serious about time management. List, sell, prospect and negotiate. Those are the money-producing tasks all Realtors must do to sell more homes. How often in your day are you doing these? Whatever your answer, do them more. Rowling put her head down and wrote. She did what she knew she needed to do to succeed. As for you, take prospecting for example; that’s an everyday event. Dedicate yourself to these activities and hold yourself accountable. Or better yet, get a coach to hold you accountable.  A good coach is perched up high above the trees and sees the path while Realtors are in the woods.
  3. Embrace difficulties. This can be a tough one on the surface. Embrace difficulties? Bob, I’m not sure about this tip. Persistence is about welcoming the tough times, learning from them – yes, embracing them, letting them into your life and examining them. The past is where you learn from your mistakes. If you’re dissatisfied with your past, learn from it and then put it away. You learn much more from defeats than victories. Rowling used her difficulties to make her stories better.


And speaking of learning, please e-mail me at to join a free webinar series held every Tuesday at 4 p.m. CST that features some top names in real estate that you can learn from: Michael Russer, owner of; Brad Carroll, CEO of his own real estate marketing company; and yours truly. We discuss the latest and greatest strategies to help you not only persist, but also dominate your market.

Let me hear from you. Are you facing difficulties you’re having trouble overcoming? Are you stuck and don’t know what to do next? Please send any comments or questions you have to or


Bob Corcoran is a nationally recognized speaker and author who is founder and president of Corcoran Consulting Inc. (, 800-957-8353), an international consulting and coaching company that specializes in performance coaching and the implementation of sound business systems into the residential or commercial broker or agent’s existing practice.

We look forward to hearing from you.  Sign up TODAY for your complimentary business consultation.

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