Four REALTOR® Associations Launch Point2 Listing Syndication Program
San Diego, – Nov. 07, 2011 – Point2 today announced the rollout of four additional listing syndication and technology co-marketing programs in partnership with Barstow Association Of REALTORS® & MLS in California, REALTORS® Association of Lake & Sumter Counties in Florida, Greater Scranton Board Of Realtors in Pennsylvania, and Reelfoot Regional Association Of REALTORS® in Tennessee.
The implementations reflect 4,000 broker and agent Association members representing over 10,000 additional real estate listings Point2 has begun to syndicate to its network of more than 60 third party consumer real estate websites, search engines and classified ad sites.
Under the program, the parties will also co-market Point2’s subscription-based real estate marketing and lead management software solutions, including Point2 Agent and Point2 Site Builder, to brokers and agents within the various associations. These solutions are designed to help real estate professionals to more effectively capture and convert leads generated through the free syndication service.
“We welcome our new clients and marketing partners to the Point2 network, and we look forward to helping them drive the benefits of Syndication to their members,” said Saul Klein, senior vice president for Point2. “Wide listing exposure online benefits the real estate broker, their agent and their client, as well as home buyers who today scour multiple online real estate venues for listings.”
Two hundred fifty MLSs (Multiple Listing Service), Associations and Boards today partner with Point2 to deliver the value of Listing Syndication to their members and maintain data accuracy and consistency on the Web.
The free service from Point2 includes complete control and choice over real estate syndication destinations and listing distribution for the MLS, the broker and the agent.
Critical solution capabilities include data distribution, traffic and adoption reports and controls for the MLS or Association, also free of charge.
Point2 (www.Point2.com) provides real estate online marketing and lead management software to brokers and agent in North and South America, Europe, Asia, Australia and Africa, as well as listing data aggregation and syndication solutions to real estate MLSs, Boards and Associations across the U.S. and Canada. Point2’s industry leading solutions also include end-to-end property management softwarefor small to medium size organizations managing up to 1000 units. Point2 is a Yardi Systems Inc. (www.yardi.com) brand.
More information about Point2 can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.
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