Four Associations Select Point2 to Streamline and Control Listing Distribution
Proprietary Listing Rights Management tools enable MLSs, brokers and agents to maximize exposure and optimize data accuracy on the Web
San Diego, – Nov. 29, 2011 – Point2 today announced that four additional U.S. real estate Boards and Associations have rolled out its industry-leading listing syndication solution to streamline and optimize member listing advertising exposure and accuracy on consumer real estate portals and search engines.
With a single click, brokers and agents will be able to distribute listings to more than 60 third-party real estate syndication network partner websites associated with Point2, maximizing listing exposure to buyers with consistent, accurate and timely data.
Proprietary Point2 Listing Rights Management (LRM)™ tools will provide users with control over where to distribute or withhold listings.
The Point2 LRM system incorporates a cascading control mechanism that allows the listing broker and agent to decide where, or where not, to syndicate their listings.
“Two key drivers continue to fuel listing syndication. One is exposure to more buyers, since the top three real estate consumer sites garner only around 18% of the traffic; and two, to optimize data accuracy and quality online, through automation, with the MLS as the authoritative source,” said Saul Klein, senior vice president for Point2.
“With the MLS as the preferred source for listing data, and consumers starting to gain exposure and eventually seeking MLS Certified™ branded listings Point2 has begun to stream several months ago, we expect portals to accelerate their adoption of MLS feeds as their primary source for listings and scale back non-MLS sources that seem to contribute to erroneous and outdated listings.”
Today’s announcement covers 1,700 brokers and agents, and nearly 7,000 additional real estate listings that Point2 syndicates:
- Florida Keys Board Of REALTORS® (Florida)
- Greater Scranton Board Of REALTORS® (Pennsylvania)
- Desert Communities Association Of REALTORS® (California)
- Hot Springs Board Of REALTORS® (Arkansas)
For more information about Point2’s MLS and Associations Syndication solution, please visit http://agent.point2.com/mlsassoc/.
Point2 (www.Point2.com) provides real estate marketingand lead management software to brokers and agents in North and South America, Europe, Asia, Australia and Africa, as well as listing data aggregation and syndication solutions to real estate MLSs, Boards and Associations across the U.S. and Canada. Point2’s solutions also include end-to-end property management softwarefor small to medium size organizations managing up to 1000 units. Point2 is a Yardi Systems Inc. (www.yardi.com) brand.
More information about Point2 can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.
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