Latest Articles

2007-10-10 11:00:00

FindAHome Portal Offers Advanced Mapping with Extra Benefit

There are a number of new real estate search portals that aim to aggregate multiple listing service(MLS) data from across the country. is one of the most unique portals with this objective and offers a benefit that could be worth hundreds of thousands of dollarsto a broker from the first day he joins. is an exclusive broker network which assigns lead rights to one broker in each MLS throughout the country. Brokers like Howard Hanna, Tarbell, FC Tucker, Baird & Warner, ShoreWest, ZIP Realty and many more of the top 200 companies in the U.S. are already members.

In addition to introducing a never-before-seen mapping solution that integrates neighborhood data and demographics with available listings, these broker-participants are also benefitting from a patent license purchased more than a decade ago by this company's founder.

Today, the National Assn. of REALTORS is participating in a multi-million dollar patent infringement case regarding USPTO #5,032,989, "Real Estate Search and Location System and Method". This record breaking legal budget was prompted when it became clear that this 2005 patent case threatened to implicate most agents and brokers throughout the industry, whose listings may have been marketed utilizing the simple map-driven techiques described in the claims of the patent. has carefully developed its technology to push the envelope of consumer information, while remaining safely within the boundaries of legal licensing. That early commitment to building upon duly licensed technologies results in a unique and substantial benefit to each of the 800 or so broker-partners who will be invited to secure one of the remaining MLS regions. By simply joining the network, brokers become indemnified under's current license relationship. By maintaining their member status in good standing, these  brokers will deftly avoid any and all legal actions and expenses resulting from the further prosecution of this patent by the patent holders

Some current broker-members who have invested time and money reviewing this patent issue believe that this network perk is worth far more than the monthly subscription fee. Other members who had no idea that's pioneering technology was anything more than a fascinating way to engage consumers and create online leads consider the legal licensing perk an apt advantage to a broker who is willing to give the consumer more of what their looking for without a lot of distraction and self-promotion.

Related links:

Real Estate Mapping Potential Damages Loom Larger Than Most Expected

Network Strategies: Building on a Consumer Centric Technology

Related Post

Industry, Education

Negotiating Tip 114: Retreat Negotiations

March 29, 2019

Industry, Education

Negotiating Tip 113: Activating Our Opponent

March 28, 2019

Industry, Education

Negotiating Tip 112: Misconceptions

March 27, 2019

2021 Real Town The Real Estate Network