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2009-07-23 16:58:55

e-PRO® Helps REALTORS® Provide Consumers with State-of-the-Art Services


As today’s dynamic Internet environment continues to transform the business of real estate, the National Association of Realtors® is helping its members best serve their clients by updating its e-PRO® Technology Certification Course. Through the program, Realtors® learn about the Internet business principles they need to assist home buyers and sellers and thrive in today’s ever-changing online real estate market. 

NAR worked closely with InternetCrusade®, the course provider, to design a concentrated and highly interactive program. The new version includes Web 2.0 enhancements to current learning tools and the integration of concepts throughout each module. 

“Realtors are industry innovators who continue to reshape the trade through new business models,” said NAR President Charles McMillan, a broker with Coldwell Banker Residential Brokerage in Dallas-Fort Worth. “RealtorsÒ want to stay up-to-date on new and emerging technologies, and NAR and InternetCrusadeÒ have developed the all-new e-PRO® with this in mind.”
The e-PRO® Certification course is designed for individuals who are already online, but want to better understand how to develop and maintain a customer base over the Internet. The all-new e-PRO® will teach Realtors® everything from the basics of online marketing to in-depth information on social networking/Web 2.0 and how to succeed in the new cyber world. Program graduates are encouraged to participate in the e-PRO® community and the e-PRO® Referral Network to ensure continued success in online real estate. Highlights of the new program include:
  •    Options and requirements to get connected
  •    E-mail communication and marketing practices
  •    Legal and ethical standards for conducting real estate business on the    Internet
  •    How to create and maintain an Internet marketing and practices plan
In addition, new e-PRO registrants will enjoy complimentary access to a new, stand-alone Web 2.0 & Social Media Course for REALTORS developed by the e-PRO course providers.  Students will be able to take a more comprehensive look at Web 2.0 concepts and how they apply to their online real estate presence.               
“Technology has transformed the way Realtors® do business,” said Bob Goldberg, senior vice president of NAR Marketing, Business Development & Commercial Services. “The all-new e-PRO® is unlike any other professional certification or designation course available. This version keeps Realtors® on the cutting edge by building on the previous format and adding material relevant for today’s Internet and social media realities.”
For a limited time, as part of the association’s Right Tools Right Now initiative, NAR is introducing the all-new e-PRO® at a special price of $299 for members, a $60 savings on the regular member price of $359.  This includes complimentary access to the new Web 2.0 and Social Media Course for REALTORS®.  This special offer will be available through October 16, 2009. 
To support members who have already achieved their certification, current e-PRO® graduates can access the new course and take the Web 2.0 and Social Media Course for REALTORS® at a special rate of $79.  The Web 2.0 & Social Media Course for REALTORS® can also be purchased as a stand-alone course for $99. More information is available at
e-PRO® is designed specifically for real estate professionals, but anyone can take the course. However, the use of the e-PRO® Certification and logo is reserved exclusively for RealtorsÒ who have completed the program.  Continuing education credit is available in many states for e-PRO® students.
e-PRO® is offered through NAR’s REALTOR Benefits® Program. The program offers practical solutions for Realtors® on the products and services they use every day. The program includes offerings from nearly 30 companies, in a variety of categories, recognized as leaders in their respective industries.
The National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association, representing 1.2 million members involved in all aspects of the residential and commercial real estate industries.
Information about NAR is available at This and other news releases are posted in the News Media section. Statistical data in this release, other tables and surveys also may be found by clicking on Research.

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