Create and Market Your Brand: Part 2
When people read or hear your name, see your picture or look at your business card, what brand do you want them to associate with you or your real estate company?
To be effective, the brand you select must be communicated and reinforced in all of your marketing activities. But you should first ensure that your desired image or reputation reflects the real you and can be justified and substantiated. Otherwise, the brand people will start to associate with you is that of phony, fraud or fake.
To help guide you through the process of creating and promoting your brand, I’ve prepared a series of short videos on the topic, based on a workshop I conducted for the California Association of REALTORS®.
In this week’s installment, you’ll learn how to help guarantee you have the best brand and the importance of using the REALTOR® name and logo on your business cards.
If you are having trouble viewing the video, please click here: http://www.youtube.com/watch?v=qK4jDp8gyPw&feature=related
Edward Segal, RCE, is the author of the Profit by Publicity series of live and online classes, audiobook and how-to-reference guide for real estate agents and brokers. Segal was the marketing strategies columnist for The Wall Street Journal’s StartUpJournal.com, a PR consultant to more than 500 clients and press secretary to members of Congress. He is now CEO of the Marin County Association of REALTORS® in San Rafael, Calif. Visit his Web site at
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