Call Capture Systems
This topic of call capturing is a near and dear one to me. It always causes me to reminisce about the time when I first got started as a consultant.
Back in 1990, I helped develop a call capture system for a telecom company. And just so we’re on the same page, call capture systems typically use toll-free 800-numbers potential buyers can call to hear recorded information on listings, and at the same time, capture caller information including phone numbers (so you can return their calls) and because of coded extensions, you can learn where the caller found the 800 number (for example, from a yard sign or an ad in the newspaper)
Creating this system was gratifying on many levels and for many reasons, but the most important reason is because I know call tracking has helped thousands upon thousands of agents and brokers become much more effective and efficient in their day-in and day-out lives of working in real estate.
I know a lot about the real estate business and I know you do, too. That’s why I think you’ll agree with me when I say success in real estate hinges greatly on one five-letter word: leads.
Call capture systems are about leads. Not just delivering leads to you, but delivering quality leads in a way that makes your job easier and your business more profitable. Capturing calls offers an easy way for buyers to get information and for you to understand which of your prospecting methods are most productive. In other words, it takes out the guesswork so it makes a great measuring stick for your marketing efforts.
One of my clients, Valerie Hunter-Kelly in Clarksville, Tenn. (incidentally, a place where agents are reporting a very soft market) who was voted one of the 500 most powerful women in real estate, closed 278 transactions and her retail business grew by over 38 percent last year.
To what does she attribute this success? She and I have discussed this at length and she tells me most of it is due to call tracking. She says it helps her track every call that comes into her office, and what’s more, it helps her maximize her marketing budget. She’s not wasting a dime anywhere. And these days, you have to watch every dime.
Another feature of many call capture services is call forwarding and instant call notification so a caller can choose to connect to you right way. And if not, the system can forward the caller’s number to the agent immediately which makes following up easy.
There are lots of choices when it comes to call capture systems. One company I recommend to my clients is ProQuest Technologies. I know many agents who’ve found success with them. But no matter what product or service you choose, remember that call tracking is vital to your long-term, efficient success in real estate.
Feel free to e-mail me at Bob@CorcoranCoaching.com, and I’ll send you a free Media tracking chart I’ve created to help my clients keep up with calls and where they are coming from.
Let me hear from you. What’s going on in your world with call capture? Do you have any examples of how call capture is helping you be more efficient and successful? Have you found any good software to help? What do you find most helpful about call capturing? Please share any comments or questions you have about this article. Send me an e-mail at Bob@CorcoranCoaching.com.
Bob Corcoran is a nationally recognized speaker and author. He is also the founder and president of Corcoran Consulting Inc. (CorcoranCoaching.com, 800-957-8353), an international consulting and coaching company that specializes in performance coaching and the implementation of sound business systems into the residential or commercial broker or agent’s existing practice.
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