Latest Articles

2007-05-07 08:00:00

California Assn. of REALTORS® Launches $2.3 Million Advertsing Initiative

The California Assn. of REALTORS® (C.A.R.) recently launched a Consumer Advertising Campaign highlighting the value REALTORS® bring to the transaction. Through a bold, new approach and theme -- “California REALTORS® -- We get it.” -- the campaign also will raise awareness of the REALTOR® brand and reinforce the professionalism of REALTORS® who belong to C.A.R.

The $2.3 million “California REALTORS® -- We get it.” campaign features four new radio spots; interactive Web banners placed on popular web sites; and search engine marketing on Yahoo! and Google directing consumers to a new web site, www.YourPieceOfCalifornia.com. The radio ads will air through Aug. 19; the on-line banners will run through Oct. 31.

“Developed expressly for consumers, www.YourPieceOfCalifornia.com reinforces the key messages of the radio ads while providing valuable information when buying or selling a home. The 2007 Consumer Advertising Campaign also includes print and HTML components C.A.R. members can use in their own direct mail and e-marketing efforts,” said C.A.R. President Colleen Badagliacco. “The Web site also reminds consumers why they should use a REALTOR® in all of their real estate transactions.”

For complete information on the 2007 Consumer Advertising Campaign, go to C.A.R. Online at www.car.org/index.php?id=MzE4MzA. To view the consumer site, go to www.YourPieceOfCalifornia.com.

C.A.R is one of the largest state trade organizations in the United States, with nearly 200,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.  

Recent Posts

Next Videos

Related Post

Industry, Education

Negotiating Tip 114: Retreat Negotiations

March 29, 2019

Industry, Education

Negotiating Tip 113: Activating Our Opponent

March 28, 2019

Industry, Education

Negotiating Tip 112: Misconceptions

March 27, 2019

2019 Real Town The Real Estate Network