Latest Articles

2011-05-26 13:37:06

ActiveRain and Mortgage Leads

I know… Active Rain is primarily a real estate specific blog, so why would I choose to post a blog that talks about mortgage lead generation? For starters, you’d be surprised with how many mortgage professionals regularly visit, and post to Active Rain.

It’s a great platform, and excellent tool to reach a targeted demographic. Not to mention, everything I post about mortgage lead generation applies to real estate marketing as well – We’re all targeting the same group of people. Those who want to buy or sell a home.

Though my comments today will be short, they will be pointed. Mortgage lead generation has changed. We’ve all watched it happen in fact… The market has shifted, the refi boom ended, and people have been hesitant to take action.

As if these changes were not enough, the shopping habits of the average consumer has changed as well. According to the National Association of Realtors, in 2009, 93% of home buyers used the internet to help select a new home. While I don’t have official statistics in front of me, we can imagine that a huge percentage of those home buyers also used the web to check on mortgage rates, and compare loan officers.

Direct mail, magazine ads, cold calling… Traditional methods of mortgage lead generation are not as effective as they once were. I’m not here to scream that the sky is falling, and that these means of generating business are completely dead. Traditional methods will always have their place when used correctly.

However, in 2010, the average consumer is hit with (According to the most recent stats from the DMA) more than 3,000 advertising messages per day. That’s right, more than 1.2 million per year! Is it any wonder that interuption based advertising methods such as direct mail and cold calls are not as effective as they once were?

This is advertising overload! Which brings me back to the original point I wanted to make. If you want an effective marketing strategy, you’re going to need to alter your focus. Instead of lumping everyone into a single group to advertise to in bulk, why not spend your time marketing to those who are already interested?

Sounds impossible at first glance doesn’t it? I named this blog post “mortgage lead generation” for a reason, and that’s because despite appearances, it’s very doable. There are hundreds, if not thousands of prospects in your area taking the time to search for mortgage rates, companies, brokers, and more. These people are actively searching, and they’re leaving bread crumb trails for savvy marketers to follow.

I’ll continue telling you about the process in my next post. Make it a great week, and please check back in a few days to learn how to identify these hot prospects.

Recent Posts

December 31, 2018

Virtual Office Websites

December 14, 2018

Open House Strategies

December 11, 2018

Seven Sales Tips

November 27, 2018

RealTown® Cadre

November 24, 2018

Adventures in Selling

November 24, 2018

Just One Thing

November 22, 2018

Assemblage VS Plottage

November 22, 2018

Breaking Down Obstacles

November 21, 2018

Covenants VS Conditions

November 21, 2018

Using the Right Word

November 20, 2018

Deposit VS Down Payment

November 19, 2018

What is a Foreclosure?

November 16, 2018

What's an Escrow?

November 16, 2018

Easement vs. License

November 15, 2018

Shopping on Shop

November 14, 2018

Ethics and Offers

November 14, 2018

Accentuate the Positive

November 14, 2018

What is Leadership?

November 8, 2018

A Message to Garcia

November 8, 2018

Who Owns Your Domain?

November 05, 2018

Lead Generation

November 2, 2018

More on Syndication

November 1, 2018


November 1, 2018

How to Hold Title

October 30, 2018

Estate Planning

October 30, 2018

On Change

October 24, 2018

Connect the Dots

October 20, 2018

Peak Performers

October 11, 2018

Shhh, It's a Secret

October 11, 2018

Hooking Buyer Emotion

October 10, 2018

The Power of Staging

September 30, 2018

Real Estate is the Key

September 29, 2018

Lead Yourself

September 26, 2018

Buy Real Estate Now

September 12, 2018

TBT - Agency Disclosure

September 11, 2018

Successful REALTORS®

September 11, 2018

Buyer Representation

Next Videos

Related Post