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Industry, Residential Real Estate, Education
July 6, 2018
You Must be Different, or Charge Less!
"In general, in battle one engages with the orthodox and gains victory through the unorthodox."
-Sun-Tzu, "The Art of War"
What are some of your successful, yet "unorthodox" strategies for success?
Saul's note: Real estate is a "Me Too Business." Everyone does the same "big things.” Me too actions in real estate include, placing a property in the MLS, adding a lockbox, erecting a sign, conducting an open house and running ads on the internet and in other mediums. It’s all so "orthodox," and the same.
It's the little things that make a difference.
What do you do that is "unorthodox" or different? In other words, how do you differentiate yourself from your competition?
You must be different, or charge less!
-Sun-Tzu, "The Art of War"
What are some of your successful, yet "unorthodox" strategies for success?
Saul's note: Real estate is a "Me Too Business." Everyone does the same "big things.” Me too actions in real estate include, placing a property in the MLS, adding a lockbox, erecting a sign, conducting an open house and running ads on the internet and in other mediums. It’s all so "orthodox," and the same.
It's the little things that make a difference.
What do you do that is "unorthodox" or different? In other words, how do you differentiate yourself from your competition?
You must be different, or charge less!
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Written by
Saul Klein
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