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Brokerage, Residential Real Estate, Misc

August 30, 2018

Tips to Maximize your Social Media Efforts

Build an online persona, an "Online Presence." The goal is for people to know and feel comfortable with you (trust, after all, is the foundation of relationships) without actually meeting you in person.

Key Tips for Maximizing Your Social Media Time
  • Think about your posts, read them twice before hitting send.
  • Avoiding the use of pronouns will make your post more readable and understandable.
  • Be helpful and share collaboration, it's one of the rewards of social media.
  • Learn to handle and manipulate information from various sources on the web.
  • Observe copyright law.
  • Learn where people congregate on the Internet and for what reason. There are definately more places gather online other than Facebook.
  • How do you prospect now? Do you spend time as a member of a club or group? Relationship and referral based marketing requires a commitment of time, be it in the real world, or online.
  • Establish discipline. Spend 30 minutes per day participating in online communities learning more about the internet and technology, and meeting new people.
  • Some of this participation can be delegated to assistants, but you might like it and be good at it so don't rule out that possibility.
  • Post and comment when you can add to the conversation. The more you post and share the more exposure and internet presence you will gain, and the more likely you will receive referrals from other real estate professionals.

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