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October 2, 2018

The Time to Deal with Change is Now

A message I delivered to the Industry and our associations a few years back (25 years).

Now is the Time

"The time to deal with all this change is now. The margin for error is slim. Associating leaders, staff and volunteers, must create the Association of the future or their Association of the present will perish!

Our industry is going through nothing less than a "Paradigm Shift." As stated by Joel Barker, author of Future Edge, when a paradigm shifts, everything goes back to zero. Large associations and small, rich and poor, it matters not, all are in danger of extinction. Become the creator of your future, not the victim.

Creating a future by design instead of a future by default requires being able to deal with massive (and increasing) amounts of information in a fast-changing environment."

From the President's Manual I created after serving as President at the San Diego Association of REALTORS®.

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