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November 15, 2018

The Future of Real Estate is All About: Interest, Activities, & Opinions

The Future of Real Estate is All About: Interest, Activities, & Opinions.

The Voice of Gartner

According to Gartner, voice-based queries, today’s fastest growing mobile search queries, as well as visual search, will be the accelerated norm. 

Feeding the Booming Artificial Intelligence (AI) Sector

Sellers will voice query their mobile device by asking questions like, “What’s my home worth today and how many potential vetted buyer fits are there?” Buyers will be pinged the minute the seller is ready to sell.

The vetted buyers will be updated, at their query, with available houses that fit, not just their position in life, financial ability, and emotional needs. Their ‘AI assistant’ will have personal specs drilled down IAO, that’s Interest, Activities, & Opinions.

As I have taught for years, 100% of all purchasing is emotional. Now AI tells us their buying/selling emotion is tied to three things:
  • Emotional Interest
  • Emotional Activities
  • Emotional Opinion 

You know this is true when AI has also identified that each emotional layer has its neurology and heartbeat. 

Gartner says that by 2020, AI-driven creation of “counterfeit reality,” or fake content, will outpace AI’s ability to detect it, fomenting digital distrust.

This ‘digital distrust’ will keep certain segments of the real estate buying and selling public on the peripheral of the action I described above. 

Therefore, a limited number of real estate agents will be necessary to assist them in the old-fashioned way, similar to how some agents are acting now in 2018 by longing for the good old days of 2006.

Take some time and review: Gartner’s Top 10 Predictions For IT In 2018 And Beyond.

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