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How to Succeed in Real Estate Sales - Primer

Fundamental Two

Pick a CRM software solution and learn how to use it. Don’t worry about which software is best. The best software is the software you use.

Make a choice and dedicate yourself to getting as much out of the software as possible, by learning how to use its functionality as you integrate your CRM into your sales and marketing practices.

Since the average term of home ownership is about 5 to 8 years, part of your daily sales and marketing efforts requires you to attempt to be top of mind so that when the need to buy or sell occurs for a consumer, your name is at the top of mind. This is best accomplished with frequent, relevant, anticipated, and personal communications and engagements.

F A R P = Frequent, Anticipated, Relevant, Personal