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I recently came across these quotes from a book I've read and found them particularly relevant.

"Especially in the age of the Internet, the amount of social capital you build and maintain could be a critical component of your success."

"Social Capital refers to connections among individuals, social networks, and the norms of reciprocity and trustworthiness that arise from them."

"Social Capital includes shared values, bonds, and support and can be found in a whole array of networks and communities."

-Rachel Botsman, author of "Who Can You Trust? How Technology Brought Us Together and Why It Might Drive Us Apart"

Note: Consider how much time you now spend in little (or big) groups on Facebook and other social network sites. What people see you write, is what forms their opinion of you, and to a degree, whether they trust you and think you know what you are talking about, or that you are not so wise.